Brand Tone

inspiring, modern, and customer-focused

Brand Values

• •Passion for Wall Decoration
• •Quality and Uniqueness
• •Customer Empowerment/Customization
• •Atmosphere Creation
• •Sustainability (emerging)
• •Accessibility

Best Practices

• •Always Emphasize Inspiration and Transformation: Frame product descriptions and social media posts around how Walljar's art can enhance a customer's space and reflect their personality.
• •Maintain a Friendly and Approachable Voice: Use clear, positive language. Avoid overly technical jargon. Address the customer directly (e.g., "your space," "your vision").
• •Highlight Quality and Design: Consistently mention the quality of materials and the uniqueness of the designs, whether they are from classic artists or Walljar's own team.
• •Showcase Customization and Customer Involvement: Regularly remind customers of the option to personalize their art, reinforcing the idea that Walljar helps them create *their* perfect space.
• •Infuse Dutch Creativity (Subtly): Occasionally mentioning their Rotterdam roots or the design-driven nature of the company can add a touch of unique identity.

Social Perception

Walljar is generally perceived as a provider of good quality, stylish wall art with a decent customer service experience. They are seen as a Dutch company with a passion for design.

Copy Examples

• •Headline: Transform Your Space, Express Your Style. Body: Blank walls are a missed opportunity. Discover unique wall art at Walljar and turn your house into a home filled with personality. From vibrant abstracts to timeless classics, find the piece that speaks to you.
• •Headline: Your Vision, Our Canvas. Body: Have a photo you love or a design in mind? Let Walljar bring it to life! Our custom printing options make it easy to create truly personal wall art that’s uniquely yours.
• •Headline: More Than Just Decoration. It's an Atmosphere. Body: We believe art has the power to change how you feel in a room. Explore our curated collections and find the perfect pieces to create the mood you desire – from calm and serene to bold and energetic.
• •Headline: Quality You Can See, Designs You'll Love. Body: At Walljar, we're passionate about bringing you exceptional wall art. Our Rotterdam-based team designs and curates unique pieces, printed on high-quality materials, ready to elevate your interior.
• •Headline: Hello, Beautiful Walls! Body: Ready to say goodbye to boring walls? Dive into the world of Walljar and discover an inspiring collection of posters, canvas prints, and more. Your perfect wall is just a click away.