Brand Tone

Professional & Authoritative, Passionate & Reverent (for Football), Exclusive & Premium, Trustworthy

Brand Values

• •Passion for Football
• •Collector Focus
• •Trust & Transparency

Best Practices

• •Develop Clear Brand Voice Guidelines: Create a document that outlines the do's and don'ts for tone, specific vocabulary to use (and avoid), and how to describe different types of products, ensuring consistency across all communications.
• •Use terms like 'Authenticated,' 'Verified,' 'Genuine,' and name specific authentication services like 'Beckett Authenticated.'
• •Speak the Collector's Language: Use terminology that resonates with football enthusiasts and memorabilia collectors (e.g., 'match-worn,' 'limited edition,' 'player-issued,' specific tournament names, iconic seasons).
• •Use storytelling to highlight the history behind each piece.
• •Emphasize the authenticity of items and the quality of service in customer interactions and reviews.

Social Perception

Perceived as a trustworthy source for authentic, high-value football memorabilia, catering to serious collectors and passionate fans. Recognized for premium authentication and exclusive items.

Copy Examples

• •We are dedicated to sourcing and verifying the world's finest signed football shirts, bringing you closer to the heroes of the beautiful game.
• •A true collector's item.
• •#Walkouts #SignedShirts #Messi #FootballMemorabilia #Authentic
• •Own a piece of football history with this authentic, signed [Player Name] jersey from the [Season/Tournament]. Beckett Authenticated.
• •Each shirt tells a story. Discover the legacy and relive the unforgettable moments with our exclusive collection of match-worn memorabilia.