Brand Tone

Knowledgeable & Passionate, Friendly & Welcoming, Local & Authentic, Curated & Quality-Focused

Brand Values

• •Local Focus & Community Support
• •Expertise & Education
• •Customer Experience
• •Passion for Wine & Local Produce
• •Accessibility

Best Practices

• •Always Emphasize Local Expertise: Consistently highlight your deep knowledge of Waiheke Island, its wines, and its winemakers. Use phrases like "our island's best," "handpicked from local vineyards," "Waiheke's unique terroir."
• •Maintain a Friendly and Approachable Voice: Write as if you're having a helpful conversation with a fellow wine lover. Use welcoming language and avoid overly technical jargon unless explaining it clearly.
• •Showcase Passion Authentically: Let your genuine enthusiasm for wine and the Waiheke region shine through. Share stories about the wines, the winemakers, or the island itself.
• •Be Informative and Educational (but not condescending): Provide useful information that adds value for the customer, whether it's about a specific wine, a vineyard, or food pairings. Position yourself as a helpful guide.
• •Champion Quality and Curation: Reinforce the idea that your selection is carefully chosen and represents the best of Waiheke (and beyond). Use terms like "curated selection," "exclusive offerings," "finest wines."

Social Perception

Go-To Destination for Waiheke Wines, Knowledgeable Resource, Integral Part of the Waiheke Experience, Trusted Retailer, Supporter of Local Industry

Copy Examples

• •Headline: Discover Waiheke's Hidden Gems: Your Journey Through the Island's Finest Wines Starts Here. Body: At Waiheke Wine Centre, we're more than just a store; we're your passionate guides to the unique terroir and stories behind every bottle from our island home. Explore exclusive vintages and chat with our knowledgeable team – we love sharing our local secrets!
• •Social Media Post (Image of a featured Waiheke wine): Caption: This week, we're falling for the [Wine Name] from [Waiheke Vineyard]. A true expression of Waiheke's sunny slopes and artisan spirit. Pop in for a taste this Friday, 4-6 pm, and let us tell you why we adore it. #WaihekeWine #IslandOfWine #SupportLocalNZ
• •Website Banner (Promoting Online Orders): Text: Can't make it to the island? Let Waiheke come to you. The world's largest selection of Waiheke wines, delivered to your door. Expertly curated, passionately shared.
• •Email Newsletter Snippet (Highlighting a new arrival): Subject: Just Landed: A Stunning New Syrah from the Heart of Onetangi Valley! Body: Be the first to experience the latest masterpiece from one of Waiheke's pioneering winemakers. We've secured a limited allocation of this exceptional [Wine Type], and our team is buzzing with excitement to share its unique character with you. Learn more and order yours before it's gone!
• •In-Store Signage (Near a tasting station): Text: Taste the Story of Waiheke. Our friendly experts are here to guide you through a selection of the island's best. Don't just drink wine, experience it. Ask us for a recommendation!