Brand Tone

Fun and Playful, Fashion-forward and Trendy, Creative and Expressive, Community-focused and Engaging, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Self-Expression & Individuality
• •Creativity and Innovation
• •Quality and Functionality
• •Community
• •Passion for Pets
• •Boldness

Best Practices

• •Embrace Playful Language: Use lively verbs, fun adjectives, and don't be afraid of a little humor or a well-placed emoji (especially on social media). Keep sentences upbeat and energetic.
• •Highlight Individuality and Expression: Consistently weave in the message that Waag Bag products help pets (and their owners) showcase their unique personalities and style. Use phrases like "show off your style," "express their personality," "unique look."
• •Stay Fashion-Forward: Use terms like "trendy," "chic," "latest collection," "fashionable," "style icon" to reinforce the brand's position in the pet fashion space.
• •Foster Community: Address your audience directly, ask questions, encourage user-generated content (using #HowDoYouWaag), and feature customer stories/pets to build a sense of belonging.
• •Be Enthusiastic and Passionate: Let the genuine love for pets and design shine through in your wording. Use exclamation points appropriately to convey excitement and share the joy that the products bring.

Social Perception

Positive: Customers generally perceive Waag Bag as a provider of cute, stylish, and high-quality pet accessories that allow their pets to stand out. Trendy and Desirable: The association with Vogue and the "it brand" status contributes to a perception of being fashionable. Good Customer Experience: Mentions of good customer service and fast shipping enhance the brand's reputation.

Copy Examples

• •Headline: Unleash Your Pup's Inner Icon! ✨ Body: Why blend in when your furry bestie was born to stand out? Our latest Waag Bag collection is here to turn parks into runways. Get ready for the compliments! #HowDoYouWaag
• •Headline: Spoil Your Sidekick (and Yourself!) 🐶💖 Body: Because they're not just pets, they're personalities. Find the perfect harness, collar, or custom tag that screams *them*. Chic, comfy, and totally unique – just like your bond. Shop the look!
• •Headline: Adventure in Style? Oh, It's a Waag Bag Thing. 🚀 Body: From city strolls to trail blazing, our gear is designed to keep up with every wag and zoom. Durable, darling, and dino-mite (check out our Dino Pac!). What’s your next adventure? #WaagBagAdventures
• •Headline: Warning: May Cause Extreme Cuteness & Envy. 😉 Body: Our bold and bright accessories aren't just for looks; they're a whole mood. Let your dog’s true colors shine with Waag Bag. P.S. Good luck handling all the "OMG, where did you get that?!"
• •Headline: More Than an Accessory, It's a Personality Piece. 🌟 Body: At Waag Bag, we believe every bark, tail wag, and happy dance deserves its own spotlight. Discover fun, functional fashion that lets your pet express their awesome self. #ExpressYourPet