Brand Tone

Exclusive, Sophisticated, Innovative, Conscious, Aspirational

Brand Values

• •Luxury & Quality
• •Sustainability & Exclusivity
• •Innovation & Technology
• •Inclusivity & Empowerment
• •Community
• •Transparency & Ethical Production

Best Practices

• •Use sophisticated language to reflect the brand's high-end positioning.
• •Incorporate technological terms (NFTs, Web3, NFC) naturally to showcase innovation.
• •Emphasize the brand's commitment to sustainability and ethical practices.
• •Highlight the exclusivity and limited availability of the products.
• •Focus on building a community around art, technology, and fashion.

Social Perception

The brand is perceived as a luxury, forward-thinking, and ethically conscious brand that values innovation, inclusivity, and sustainability. Although new, its high-quality visuals and messaging quickly clarify its positioning as sophisticated and premium.

Copy Examples

• •"Redefining luxury through 100% Made in Italy craftsmanship and sustainable practices."
• •"Each meticulously crafted garment features an NFC chip, unlocking exclusive insights and access to our W3as community."
• •"W3as isn't just what you wear—it's how you live!"
• •"Championing innovation in Web3, digital art, and gender equality."
• •"Experience timeless elegance with our limited quantity pieces, handcrafted in Italy's Veneto region."