Brand Tone

Practical & Value-Oriented, Broadly Appealing/Generalist, Direct & Informative, Potentially Service-Oriented

Brand Values

• •Variety/Diversity
• •Customer Satisfaction
• •Convenience
• •Transparency

Best Practices

• •Highlight 'Frete Grátis' (Free Shipping) prominently in marketing copy.
• •Reinforce the 'Satisfação garantida ou dinheiro de volta!' (Satisfaction guaranteed or your money back!) promise in all customer interactions.
• •Emphasize 'Diversidade e Qualidade em um clique' (Diversity and Quality in one click) in website and social media content.
• •Maintain a Helpful and Approachable Voice: Even in a dropshipping model, prioritize excellent customer service.
• •Be Transparent, Especially Regarding Shipping: Since it's a dropshipping model, clearly communicate shipping times and policies.

Social Perception

Positive, customers praise variety, delivery speed, and customer service. The name 'Vulpino' itself means 'vulpine' or 'fox-like,' often implying cleverness or astuteness.

Copy Examples

• •Frete Grátis, Aproveite! (Free Shipping, Enjoy!)
• •Satisfação garantida ou dinheiro de volta! (Satisfaction guaranteed or your money back!)
• •Diversidade e Qualidade em um clique (Diversity and Quality in one click)
• •Grande variedade de produtos para você e sua família. (Wide variety of products for you and your family.)
• •Compre agora e receba no conforto da sua casa. (Buy now and receive in the comfort of your home.)