Brand Tone

artistic, mindful, and individualistic. aspirational yet accessible, sophisticated and creative

Brand Values

• •Individuality & Personal Expression: "VUE" is French for "view," signifying the brand's aim to create jewelry that highlights individuality and allows art to become part of everyday personal expression.
• •Art-Inspired Design: Designs are unique and inspired by modern art, aiming to be more than just accessories but wearable art.
• •Ethical & Conscious Craftsmanship: The jewelry is ethically made, handcrafted in small batches, nickel-free, and lead-free, with a focus on natural materials and mindful creation. They emphasize being "made with you and the Earth in mind."
• •Quality & Comfort: Pieces are often described as lightweight and made with quality materials, ensuring they are comfortable for everyday wear.
• •Empowerment & Feeling Good: The brand aims to create "feel good jewelry" and uses phrases like "jewelry you can feel good about." This extends to featuring inspiring women who share similar core values on their "Her VUE" blog.

Best Practices

• •Embrace "Your VUE": Consistently weave the concept of individual perspective and personal expression into all copy. Use language that empowers the customer to see the jewelry as a reflection of their unique self.
• •Highlight Art & Craftsmanship: Regularly reference the art-inspired nature of the designs and the ethical, handcrafted process. Use descriptive words that evoke creativity, quality, and mindfulness (e.g., "sculpted," "mindfully crafted," "artisan-made").
• •Focus on "Feel Good" Attributes: Emphasize the comfort (lightweight, nickel-free) and the positive feeling associated with wearing ethically made, beautiful jewelry. Connect the pieces to confidence and self-expression.
• •Maintain an Elevated yet Accessible Voice: The tone should be sophisticated and artistic, but also welcoming and understandable. Avoid overly technical jargon and speak to the customer in a way that makes them feel part of a creative and conscious community.
• •Visual Storytelling Alignment: Ensure that the copy consistently complements the visual identity of the brand (as seen on Instagram and Pinterest). The words should enhance the modern, minimal, and artful aesthetic conveyed through imagery.

Social Perception

unique, high-quality, and stylish jewelry. The emphasis on ethical production and art-inspired designs resonates positively. versatile, suitable for various occasions, and capable of making a statement while being comfortable to wear. Mentions in reputable publications like Forbes and New York Lifestyle Magazine lend credibility and associate the brand with quality and distinctiveness.

Copy Examples

• •Headline: Express Your VUE. Discover jewelry that tells your unique story. Body: Inspired by the bold strokes of modern art and the quiet beauty of ethical craftsmanship, each VUE by SEK piece is a canvas for your individuality. Wear art, live your VUE.
• •Social Media Post: Elevate your everyday. Our art-inspired earrings are handcrafted in small batches, designed to be as unique as you are. Lightweight, nickel-free, and made with intention. #VueBySek #ArtInspiredJewelry #EthicalFashion #YourVUE
• •Product Description (for a necklace): More than an adornment, it’s a perspective. This [Necklace Name], with its [specific unique feature, e.g., geometric lines, unique gemstone], is ethically handcrafted to be a subtle yet striking statement. Let it be a reminder of your distinct VUE on the world. Feel good, look exceptional.
• •Email Subject Line: Unveil Your Inner Artist: New Collection Inside. Email Body Snippet: At VUE by SEK, we believe jewelry is a form of personal expression. Our latest collection draws inspiration from [mention specific art movement or concept], offering pieces that are not just worn, but experienced. Ethically made, uniquely you.
• •Brand Story Snippet: "VUE" – your view, your vision. We craft jewelry that’s an extension of your spirit. Each piece is a dialogue between art and individuality, ethically created in small batches because we believe in quality you can feel good about, inside and out.