Brand Tone

Helpful, supportive, enthusiastic, and value-oriented.

Brand Values

• •Quality and Precision
• •Customer Satisfaction & Support
• •Accessibility/Affordability
• •Community
• •Passion for Gaming/VR

Best Practices

• •Maintain a consistent focus on the benefits of full body tracking for VRChat.
• •Use gaming-related hashtags and energetic visuals to connect with the target audience.
• •Emphasize affordability and value while highlighting the premium quality of the trackers.
• •Actively respond to customer questions and provide helpful tutorials.
• •Highlight the community aspect by encouraging users to join the Discord server.

Social Perception

A helpful resource for VRChat enthusiasts, providing affordable and high-quality full-body tracking solutions with a strong community focus. Seen as a Chilean-based brand with international availability.

Copy Examples

• •"Premium, Affordable, and Accurate Full Body Tracking."
• •"Free Shipping throughout Chile."
• •"For Gamers, by Gamers."
• •"Envio Gratis a Todo Chile."
• •"Hecho para quienes viven el juego"