Brand Tone

Aspirational, trendy, and casual

Brand Values

• •Affordability
• •Style & Trendiness
• •Customer Experience

Best Practices

• •Create a "Voice Chart": Develop an internal document that clearly defines the brand voice with columns for "We are..." (e.g., Trendy, Confident, Aspirational) and "We are not..." (e.g., Elitist, Cheap, Generic). This ensures everyone writing for the brand is aligned.
• •Focus on "The Feeling," Not Just "The Fabric": While product details are important, the copy should always circle back to the core values of confidence and excitement. Use evocative language that describes how the customer will feel wearing the clothes (e.g., "unstoppable," "the center of attention," "effortlessly cool").
• •Be Consistent Across All Channels: The aspirational and trendy tone used in an Instagram caption must match the tone of an email subject line and the website's "About Us" page. This consistency builds a recognizable and trustworthy brand identity.
• •Address Trust Issues Head-On (Subtly): Incorporate trust-building language into the copy. Phrases like, "Join over 10,000 satisfied customers," "Hassle-free returns," and showcasing positive user-generated content can help counteract the negative perception found in some reviews.
• •Engage with Your Community in the Brand Voice: When responding to comments and questions on social media, maintain the brand's casual, confident, and friendly tone. Avoid generic, corporate-sounding replies. This reinforces the brand's personality and makes it more relatable.

Social Perception

Divided and precarious, with positive experiences regarding style and comfort, but significant skepticism due to perceived legitimacy issues.

Copy Examples

• •Your street style called. It wants an upgrade. The [Product Name] Hoodie is engineered for looks and built for the city. Don't just follow trends—set them. Tap the link in bio to own the look. #BOGTOM #StreetwearStyle #UrbanFashion
• •UNBOX YOUR CONFIDENCE Sub-headline: Get the high-end streetwear looks you crave, without the luxury price tag. Shop our new arrivals.
• •🔥 Fresh Drops: The Fits Everyone's Talking About
• •Look Like a Star. Pay Like a Fan. At BOGTOM, we bring you the streetwear styles inspired by your favorite artists and trendsetters. Quality fits, unbeatable prices. Over 10,000 served. Shop now and get 15% off your first order! Shop Now
• •More than just jeans—they're a statement. The Apollo denim features a perfect slim-fit cut with custom-designed fading and distressing for that lived-in, trend-forward vibe from day one. Made with a touch of stretch for all-day comfort, whether you're on the move or just kicking back. Pair with your favorite graphic tee or hoodie to complete the ultimate streetwear uniform.