Brand Tone

Helpful, Reassuring, Modern, Approachable, Value-Conscious

Brand Values

• •Effectiveness & Results
• •Quality & Natural Ingredients (for applicable products)
• •Customer Satisfaction & Trust
• •Accessibility & Affordability
• •Sustainability & Ethical Practices

Best Practices

• •Emphasize ease of use and the simplicity of achieving results.
• •Use phrases like "salon-quality at home," "smart investment," or "effective and accessible."
• •Utilize user-generated content styles (even if professionally created) and influencer collaborations to maintain relatability.
• •Be upfront about what the products can do, aligning with their statement of "no exaggerated promises."
• •Highlight guarantees, customer support, and secure payments to build trust.

Social Perception

The brand is perceived as offering good value, trustworthiness, and quality, countering skepticism with guarantees and positive results. They aim to be seen as a reliable and honest player in the online beauty market.

Copy Examples

• •Real results, real value.
• •#VOVAbeauty #EyeCareRevolution #SkincareTech
• •Experience the VOVA™ difference.
• •Explore our range of easy-to-use, effective beauty tools today.
• •[Shop Now]