Brand Tone

Helpful and Customer-centric, Accessible and Informative, Value-driven, Encouraging and Positive, Reliable and Trustworthy

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Sustainability & Health
• •Accessibility
• •Quality & Reliability
• •Integrity

Best Practices

• •Reiterate the 'customer is my king' philosophy in how you address them.
• •Ensure the tone is inviting and supportive, encouraging customers to reach out.
• •Emphasize Value and Transparency: Clearly communicate pricing, guarantees, warranties, and support policies.
• •Reinforce the 'best value for money' proposition honestly.
• •Inspire customers to make a positive change.

Social Perception

Vostro Cycles is perceived as a provider of affordable, reliable, and sustainable e-bikes with a strong focus on customer satisfaction and environmental responsibility. Some customers have experienced issues with proactive communication regarding shipping and occasional delivery delays.

Copy Examples

• •Experience the perfect blend of performance, value, and purpose with our electric bikes.
• •Transform your life with healthier, greener, and more convenient movement.
• •Enjoy free insured shipping, easy returns, and a 1-year brand warranty.
• •Our curated collection of e-bikes offers something for everyone.
• •We're committed to providing top-notch customer support every step of the way.