Brand Tone

Authentic, Passionate, Skilled, Engaging, and Ethical

Brand Values

• •Craftsmanship
• •Quality
• •Uniqueness
• •Passion
• •Sustainability/Ethical Considerations

Best Practices

• •Showcase the handcrafted nature of the knives in every piece of content.
• •Highlight the unique qualities of each knife, emphasizing the materials and the making process.
• •Use visuals of the workshop and the maker to build trust and authenticity.
• •Maintain a balance between premium quality and approachable language.
• •Communicate ethical considerations, such as sustainable materials and fair labor practices, where relevant.

Social Perception

A brand recognized for high-quality craftsmanship, ethical practices, and a transparent approach to knife making.

Copy Examples

• •"Handgefertige Messer aus Niedersachsen" (Handmade knives from Lower Saxony) - unique pieces made from carefully selected materials."
• •"On this channel I take you with me into my workshop and world of kitchen knives."
• •"Magst dus?" (Do you like this?) - Imperfect knives offered at a discount, showing transparency.
• •TikTok videos showcasing knife sharpness and the creation process with trending music, blending craft with modern appeal.
• •YouTube videos demonstrating the transformation of scrap materials into beautiful and functional knives.