Brand Tone

aspirational, passionate, and appreciative. Also craftsmanship-focused and customer-centric.

Brand Values

• •Passion for Horology
• •Bridging Luxury and Affordability
• •Craftsmanship and Uniqueness
• •Collaboration and Personalization
• •Customer Satisfaction
• •Honoring Classic Aesthetics

Best Practices

• •Emphasize the Founder's Passion & Story: Continuously weave Ben Ong's journey and passion for watchmaking into narratives. This personal touch resonates well with customers.
• •Highlight Craftsmanship & Bespoke Nature: Use descriptive language that evokes the handmade, custom-built quality of each watch. Words like "meticulously crafted," "hand-assembled," "unique to you" reinforce this.
• •Focus on "Affordable Luxury" & Value: Clearly communicate the value proposition of getting a high-quality, personalized, luxury-aesthetic watch without the traditional high-end markup.
• •Maintain a Customer-Centric and Collaborative Voice: Frame communication around the customer's desires and their involvement in the creation process. Use inclusive language like "we collaborate with you," "your dream watch."
• •Use Storytelling for Products: Continue the "Dial Stories" approach, giving each collection or piece its own narrative that connects to inspiration, history, or a particular aesthetic, making the watches more than just objects.

Social Perception

Vontra Watch is perceived positively as a provider of beautiful, high-quality watches with excellent and personal customer service. Customers appreciate the craftsmanship, the aesthetic appeal (often comparing them favorably to more expensive brands like Rolex), and the direct interaction with the founder. The brand appears to be building a reputation for honesty and good service.

Copy Examples

• •Beyond telling time, your Vontra watch tells your story. Meticulously handcrafted, uniquely yours. Discover the art of time, designed with you, for you.
• •The pursuit of passion led us here. The desire to meld timeless elegance with attainable luxury. Experience Vontra – where your dream timepiece becomes a reality.
• •Each Vontra watch is a testament to dedication, from the initial design to the final polish. Own more than a watch; own a piece of art, built by hand, just for you.
• •Why just admire classic design when you can co-create it? At Vontra, we collaborate with you to craft a watch that's not only a statement but a personal emblem. Begin your journey.
• •From Malaysia, with passion. Vontra Watches: Flipping the script on traditional timekeeping by offering bespoke luxury that speaks to your soul, not just your wallet.