Brand Tone

Reassuring & Gentle, Benefit-Oriented & Confident, Empowering & Relatable, Direct & Informative

Brand Values

• •Natural Beauty/Enhancement
• •Safety & Gentleness
• •Efficacy & Results
• •Self-Care & Confidence
• •Simplicity & Ease of Use

Best Practices

• •Emphasize Natural & Safe: Always highlight the natural ingredients and the gentle, pain-free aspect of the products.
• •Focus on Benefits & Transformation: Clearly articulate the positive outcomes (fuller lips, increased confidence, a self-care ritual).
• •Use Empowering Language: Words like "sublimez" (enhance), "boost," "confiante," "rayonnante" (radiant) resonate well.
• •Incorporate Social Proof: Leverage positive customer testimonials and reviews to build trust and relatability.
• •Keep it Simple & Direct: While being elegant, ensure the core message of effectiveness and ease of use is clear and straightforward.

Social Perception

Positive: Customers report visible results, ease of use, and increased confidence. Effective Alternative: Seen as a good alternative to more invasive procedures like injections. Routine-Worthy: Users incorporate it into their daily beauty routines.

Copy Examples

• •Unlock fuller, naturally beautiful lips without needles. Our Volyss™ LipRoller makes it simple. ✨
• •Your daily moment of self-care for visibly plumper lips. Gentle, effective, and all-natural. Discover the secret.
• •Tired of thin lips? Get noticeable results in just a few minutes a day. Pure, gentle, and pain-free with Volyss™.
• •Boost your confidence, not your chemicals! The Volyss™ LipRoller is your natural path to luscious lips.
• •Join over 1,000 happy women who've transformed their smiles. Experience the Volyss™ difference – naturally plumped, beautifully you.