Brand Tone

Elegant & Chic, Aspirational & Empowering, Authentic & Genuine, Conscious & Intentional, Exclusive (but accessible)

Brand Values

• •Sustainability
• •Authenticity
• •Empowerment
• •Quality & Craftsmanship
• •Timeless Style

Best Practices

• •Embody the "Sister Founders": Write as if you are Sandra or Johanna – with warmth, passion, and a genuine belief in the brand's mission. Share the "why" behind the brand.
• •Elevate "Pre-Loved": Consistently use positive and aspirational language when referring to pre-loved items. Words like "curated," "treasure," "reimagined," "story," "soul," and "unique find" work well. Avoid terms that might sound down-market.
• •Balance Exclusivity with Empowerment: While highlighting the chic and exclusive nature of the pieces, ensure the tone remains inviting and empowering, making customers feel they are discovering something special that enhances their personal style.
• •Weave in Core Values Naturally: Instead of just stating "we are sustainable," show it by talking about "conscious choices," "circular fashion," "timeless pieces that last," and the "art of slowing down."
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy always aligns with the elegant, clean, and sophisticated aesthetic of the brand's visuals on the website and social media. If the image is minimalist and chic, the copy should reflect that same sensibility.

Social Perception

Innovative in the pre-loved space, Sustainable and Conscious, Stylish and Curated, Founder-driven and Passionate, Aspirational

Copy Examples

• •Headline: Beyond Trends, Beyond New. Discover Timeless Elegance, Reimagined. Body: At VOLIÀ Atelier, we believe true style is enduring. We meticulously curate pre-loved treasures, each with a soul and a story, blending Scandinavian simplicity with Parisian chic. Embrace sustainable luxury that empowers your individuality. #VoliaAtelier #PreLovedChic #SustainableStyle
• •Instagram Post: Empower your everyday. ✨ This isn't just a pre-loved piece; it's a statement of intent. A commitment to sustainable style, authentic expression, and the beautiful journey of becoming. Find unique finds that speak to *you*. Link in bio to explore our latest curated collection. #VOLIÀEmpowers #ConsciousFashion #ScandinavianFrenchBlend
• •Product Description Snippet (for a unique jacket): The [Jacket Name] Jacket: More than outerwear, it's a whisper of Parisian nights and Stockholm mornings. Lovingly sourced and restored, this piece embodies the VOLIÀ philosophy – timeless design, impeccable quality, and a spirit of conscious luxury. Own a piece of enduring style.
• •Email Subject: Ready to Redefine Your Wardrobe? Discover VOLIÀ. Email Body Excerpt: Tired of fleeting trends? At VOLIÀ Atelier, we're passionate about curating pre-loved fashion that feels as exclusive and inspiring as high-end couture. Each piece is chosen for its character, quality, and timeless appeal, empowering you to build a wardrobe that's both sustainable and undeniably chic. Explore the VOLIÀ way.
• •Brand Story Snippet (Website 'About Us'): VOLIÀ Atelier was born from a desire for something more: more intention, more soul, more timelessness in fashion. Founded by sisters Sandra and Johanna, we're redefining pre-loved by handpicking unique pieces that blend Scandinavian serenity with French allure. Join us in celebrating sustainable elegance and the power of authentic style.