Brand Tone

friendly, encouraging, professional yet accessible

Brand Values

• •authenticity
• •community
• •accessibility
• •professionalism
• •encouragement

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., friendly, encouraging, professional yet accessible), core values, and provides examples of do's and don'ts for language and style across different communication channels.
• •Tailor the language and examples to resonate with their motivations, challenges, and aspirations in language learning.
• •Authenticity builds trust.
• •Maintain Consistency Across All Platforms: Whether it's a website, social media post, email, or advertisement, the tone should be recognizably Vokalen.
• •Regular audits of content can help ensure this consistency.

Social Perception

trusted language learning platform

Copy Examples

• •Unlock your language potential with Vokalen!
• •Start your language journey today!
• •Learn a new language and open doors to new opportunities.
• •Vokalen: Your partner in language learning success.
• •Join the Vokalen community and connect with language learners worldwide.