Brand Tone

Elegant, empowering, and customer-focused, with a touch of sophistication and accessibility.

Brand Values

• •Elegance and Style
• •Empowerment
• •Identity over Trends
• •Quality and Comfort
• •Customer Satisfaction

Best Practices

• •Focus on sophistication and the transformative power of clothing.
• •Use positive and encouraging language to make the customer feel confident and stylish.
• •Maintain a helpful and accessible tone in customer service information.
• •Explain how the garment or accessory contributes to the customer's personal narrative and empowerment.
• •Highlight the feeling and experience of wearing Voguezza pieces, not just the items themselves.

Social Perception

A relatively new brand perceived as likely legitimate with generally satisfied customers based on on-site reviews, aiming to build trust through security seals and positive customer experiences.

Copy Examples

• •"Elegância e conforto na moda feminina."
• •"Frete grátis para todo o Brasil."
• •"Atendimento ao cliente: Eficiência e segurança garantida."
• •"O poder de uma mulher bem vestida."
• •"Esta peça não é apenas um acessório; é o toque final que capacita sua identidade única e permite que sua confiança brilhe."