Brand Tone

Professional & Expert, Supportive & Empowering, Quality-Focused & Trustworthy, Aspirational & Trendy, Direct & Sales-Oriented (in a helpful way)

Brand Values

• •Quality
• •Affordability & Value
• •Efficiency & Time-Saving
• •Artist Success & Empowerment
• •Innovation & Trend Awareness

Best Practices

• •Focus on Solutions & Benefits: Instead of just listing product features, highlight how they solve a problem or provide a benefit for the lash artist (e.g., "save time," "increase client satisfaction," "achieve better retention").
• •Offer tips, advice, and encouragement.
• •Emphasize Quality and Reliability Consistently: Reinforce the premium nature of the products in descriptions, social posts, and all communications to build and maintain trust.
• •Showcase modern lash styles like 'wispy volume,' indicating an awareness of current trends.
• •Use clear calls to action ('Shop Now') are prevalent, but often framed with benefits like 'elevate your lash artistry.'

Social Perception

Trusted Supplier, Helpful & Educational, Good Customer Service

Copy Examples

• •Designed by a lash artist, for lash artists – because your time and talent deserve the best.
• •#VLLashBoutique #LashSuppliesAustralia #ProLashArtist #VolumeLashes
• •"Born from a passion for perfection and a deep understanding of a lash artist's challenges, VLLash Boutique provides the high-quality, time-saving supplies you need to thrive."
• •"10% Off Your First Order"
• •"Fast Shipping"