Brand Tone

informative, trustworthy, and natural

Brand Values

• •Naturalness
• •Quality
• •Sustainability
• •Well-being
• •Transparency

Best Practices

• •Prioritize Clarity and Information: Use clear, straightforward language. Explain the benefits and origins of ingredients without excessive jargon. Focus on educating the customer about the product's natural properties.
• •Emphasize Purity and Organic Origins: Consistently highlight "organic," "100% pure," "natural," and "additive-free" where applicable. Detail sourcing or extraction methods if they underscore quality and naturalness (e.g., "cold-pressed," "steam-distilled").
• •Maintain a Calm and Trustworthy Voice: Avoid overly aggressive sales language or hype. Let the quality and natural benefits of the products speak for themselves. Build trust through transparency and a knowledgeable, supportive tone.
• •Connect to Well-being and Nature: Frame products in the context of enhancing overall well-being, relaxation, and a connection to the natural world. Use gentle, evocative language that appeals to a desire for a healthier, more natural lifestyle.
• •Ensure Consistency Across All Channels: Whether it's the website, product labels, customer service emails, or any future marketing materials, the informative, trustworthy, and natural tone should be uniformly applied to build a cohesive brand identity.

Social Perception

positive, focusing on product efficacy and quality. Customers appreciate the natural qualities of the products and their beneficial effects. The limited online footprint beyond their own sales channels means public perception is largely shaped by direct experience with the products.

Copy Examples

• •Viworo Organic Lavender Oil: Pure Calm, Naturally Sourced. Experience the tranquility of Provence in every drop.
• •Gently harvested and expertly blended, our Ayurvedic Wellness Tea supports your body's natural balance. Crafted with 100% organic herbs, for a pure path to daily harmony.
• •At Viworo, we believe nature provides the truest path to well-being. That's why Bio des Gstrein Patrick is dedicated to sourcing the finest organic ingredients, ensuring every product is as pure and effective as nature intended. Sustainable practices, transparent processes, uniquely beneficial results – that's our promise.
• •Did you know? Cold-pressed Jojoba Oil closely mimics your skin's natural sebum, making it a perfect, gentle moisturizer. Discover the pure difference with Viworo's 100% Organic Jojoba Oil. #NaturalSkincare #OrganicBeauty #ViworoWellness
• •Rediscover Nature's Remedies: Inside Your Viworo Wellness Guide