Brand Tone

Aspirational yet Accessible, Enthusiastic and Passionate, Helpful and Solution-Oriented, Friendly and Engaging

Brand Values

• •Passion for Home and Decoration
• •Practicality and Organization
• •Customer Experience
• •Quality and Fair Pricing
• •Agility and Security in Delivery
• •Trend-Consciousness

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Passionate, Helpful, Inspiring, Practical, Friendly) and, importantly, adjectives that it is *not* (e.g., Exclusive, Overly Formal, Complicated, Gimmicky). Share this with anyone creating content.
• •Speak to "Her" (or Your Ideal Customer): Create a detailed persona of your target customer. Understand their aspirations, pain points, and language. Write as if you are speaking directly to this person, focusing on how your products solve their problems or help them achieve their home goals.
• •Emphasize Benefits, Not Just Features: While product features are important, always connect them back to the benefit for the customer. How does this product make their life easier, their home more beautiful, or their routines more organized? The copy for Vivilar should always lean into making life "mais prática e organizada."
• •Maintain an Enthusiastic and Positive Lexicon: Use words that convey passion for home and decor (e.g., "love," "adore," "inspire," "beautiful," "joyful," "dream"). Infuse a sense of optimism and helpfulness into the copy.
• •Be Consistent Across All Channels, Adapting for Platform Nuances: While the core tone should remain the same, the expression might differ slightly. Instagram might allow for more emojis and a slightly more casual feel, while website copy might be slightly more descriptive. However, the underlying passion, helpfulness, and focus on practical beauty should always shine through. Regularly audit content across platforms to ensure consistency.

Social Perception

Positive Engagement (on Instagram), Mixed Trust Signals (Wider Web), Potential for Confusion, Focus on Home Improvement Enthusiasts

Copy Examples

• •Instagram Post (New Product): Transform your kitchen into a chef's dream! ✨ Our new [Product Name] isn't just beautiful, it's designed to make every culinary creation easier and more joyful. Swipe to see how it brings order and style to your countertop! #VivilarHome #KitchenOrganization #PracticalMagic #HomeDecorLove
• •Website Banner (Sale Event): Your Home, More You. ✨ For Less! ✨ Our [Sale Name] Event is ON! Discover amazing deals on everything you need to create a space that’s perfectly practical and beautifully organized. Don't miss out!
• •Email Subject Line (Engagement): Psst... Your Dream Home is Closer Than You Think! Email Body Snippet: At Vivilar, we're passionate about helping you create a home you adore. From clever storage solutions to those perfect decorative touches, we believe a well-organized and beautiful space can truly elevate your everyday. Explore our latest arrivals and find inspiration to make your home more practical and inviting.
• •Facebook Ad (Problem/Solution): Tired of clutter? Wish your home felt more serene and organized? Vivilar has the solutions! We offer a curated collection of home goods designed to simplify your life and beautify your space. Shop now and rediscover the joy of a tidy, stylish home. #HomeOrganization #Declutter #VivilarSolutions #PracticalLiving
• •Product Description Snippet (Focus on Benefit): Say goodbye to chaotic mornings! Our [Organizer Product Name] helps you streamline your routine by keeping all your essentials neatly in place. Crafted for durability and style, it’s the small change that makes a big difference in making your day run smoother. Start your day organized, start with Vivilar.