Brand Tone

Uplifting, Supportive, Benefit-Oriented, Practical, Confident, Quality-Focused, Accessible & Welcoming

Brand Values

• •Health & Well-being
• •Quality & Performance
• •Customer Satisfaction
• •Empowerment & Progress
• •Practicality & Convenience

Best Practices

• •Prioritize "Health and Happiness": Ensure that copy, where appropriate, links products back to the core brand promise of fostering health, happiness, and exceeding expectations.
• •Highlight Benefits Over Just Features: While mentioning quality materials like "Elastano Premium", focus on how those features translate into benefits for the user (e.g., increased comfort, improved performance).
• •Maintain an Accessible and Welcoming Feel: Even when highlighting professional-grade quality, ensure the language remains inviting and encouraging, making everyone from beginners to seasoned athletes feel welcome.
• •Focus on Practicality & Convenience: Emphasize features and benefits that make the user's daily life easier and more efficient.
• •Use Positive and Empowering Language: Frame the benefits of the products in a way that encourages users and celebrates even small achievements.

Social Perception

A brand that is seen as supportive, high-quality, and focused on improving the health and happiness of its customers through practical and reliable sports and fitness products.

Copy Examples

• •Seja muito bem vindo a Viverdadiz (Welcome to Viverdadiz)
• •Produtos para seu dia dia (products for your day-to-day)
• •Referência no mercado fitness e esportivo (reference in the fitness and sports market)
• •Elastano Premium (Premium Elastane)
• •Exceed your expectations!