Brand Tone

Aspirational, Expressive, Quality-Conscious, Community-Oriented, Modern & Timeless, Approachable

Brand Values

• •Individuell uttrycksfullhet (Individual expressiveness): Believing in the power of being unique and designing garments that encourage personal style.
• •Kvalitet och Hantverk (Quality and Craftsmanship): No compromises on quality, with precision in every seam and carefully selected materials for durability and style.
• •Hållbarhet (Sustainability): Committed to reducing environmental impact, from material choices to packaging.
• •Partnership in Style: Positioning themselves as a partner in the customer's journey to define their style, offering an experience beyond trends.

Best Practices

• •Develop a Brand Voice Guide: Document Vivensi's core values (Individuality, Quality, Sustainability, Partnership), target audience, and desired tone (Aspirational, Expressive, Quality-Conscious, Community-Oriented, Modern yet Timeless, Approachable). Share this with anyone creating content.
• •Focus on "You" and Your Story: Center the copy around the customer and their journey of self-expression, reinforcing the value of "Individuell uttrycksfullhet."
• •Highlight Quality and Sustainability: Consistently weave in mentions of craftsmanship, durable materials, and eco-conscious efforts to reinforce these core values in product descriptions, social posts, and 'About Us' narratives.
• •Maintain a Consistent Visual and Textual Language Across Platforms: Ensure that the style of imagery, the vocabulary used, and the overall messaging are harmonious across the website, Instagram, TikTok, and any other communication channels.
• •Engage Authentically: When interacting with the community on social media, respond in a way that reflects the brand's approachable, community-oriented, and expressive tone. Listen to feedback and adapt while staying true to core values.

Social Perception

Stylish, quality-conscious, and expressive fashion label that values individuality and sustainability. Their TikTok presence with free shipping likely appeals to a younger, deal-conscious audience.

Copy Examples

• •Headline: Vivensi: Your Story. Your Style. Woven into Every Thread. Body: Don't just wear clothes. Wear your statement. At Vivensi, we craft more than fashion; we craft extensions of you. Discover pieces as unique as your journey, made with quality that lasts and a commitment to a more sustainable future. Express yourself. Live Vivensi. Call to Action: Explore the Collection
• •Headline: Beyond Trends. Beyond Ordinary. This is Vivensi. Body: Tired of fleeting fads? We believe in timeless elegance fused with modern expression. Our collections are designed for individuals who value quality craftsmanship and the power of personal style. Find pieces that speak to you, and tell your story without saying a word. Call to Action: Shop Your Signature Look & Enjoy Free Shipping
• •Headline: Feel the Difference. Make a Statement. Body: At Vivensi, quality isn't just a promise, it's in our DNA. From meticulously chosen sustainable materials to precision in every stitch, our garments are built to empower your individual expression, day after day. Call to Action: Discover Conscious Style
• •Headline: Join the Vivensi Community: Where Style Meets Substance. Body: We're more than a brand; we're a collective of style-conscious individuals who believe fashion is a form of self-expression. Find your voice, share your look, and be part of a movement that values quality, individuality, and mindful choices. Call to Action: Follow Us @vivensi.se & Share Your #VivensiStyle
• •Headline: Crafted for You. Designed for Life. Body: Every Vivensi piece is thoughtfully created to blend modern aesthetics with the enduring appeal of quality. Build a wardrobe that not only looks incredible but feels authentically you. It’s not just clothing, it’s a part of your story. Call to Action: Shop Now and Define Your Style