Brand Tone

Passionate & Enthusiastic, Confident & Assuring, Friendly & Approachable, Stylish & On-Trend, Professional & Trustworthy

Brand Values

• •Comfort
• •Quality & Craftsmanship
• •Style & Design
• •Customer Satisfaction
• •Functionality & Performance
• •Trust & Heritage

Best Practices

• •Lead with Passion and Enthusiasm for Dance: Infuse copy with a genuine love for dance, dancers, and the joy of movement. Use vibrant language that reflects the energy of the dance world.
• •Emphasize the "Comfort Guarantee" Confidently: Consistently reiterate the core promise of comfort and back it up with guarantees and customer support mentions (like free returns or fit consults) to build trust.
• •Balance Style with Functionality in Descriptions: Highlight both the aesthetic appeal (fashionable, on-trend, beautiful) and the practical benefits (flexible, supportive, durable, performance-enhancing features).
• •Maintain a Friendly, Inclusive, and Supportive Voice: Address the audience directly and warmly. Foster a sense of community, welcoming dancers of all levels. Offer solutions and support, positioning the brand as a helpful partner in their dance journey.
• •Showcase Expertise and Heritage Authentically: Weave in the brand's long history, design expertise, and commitment to quality without sounding arrogant. Use storytelling elements (like Amber Ben's background or the in-house design process) to connect with customers on a deeper level.

Social Perception

Highly Regarded for Comfort, Stylish and Attractive, Good Quality for the Price, Reliable with Excellent Customer Service, A Go-To Brand for Dancers, Innovative

Copy Examples

• •Headline: Step Into Passion. Dance in Vivaz. Body: Feel the difference from the moment you slip them on. Our latest collection, born from over 20 years of devotion to dancers, blends breathtaking style with the comfort your feet crave. Because every move matters, and so does every moment you spend on the dance floor. Discover your perfect pair, crafted with passion, just for you. #VivazDance #ComfortInMotion
• •Headline: Guaranteed Comfort. Unforgettable Style. That’s the Vivaz Promise. Body: Tired of choosing between shoes that look good and shoes that feel good? At Vivaz, we believe you deserve both. Our in-house designers pour their fashion expertise and love for dance into every pair, ensuring you get the most comfortable dance shoes you’ll ever wear – guaranteed. Plus, with free returns and online fit consults, finding your solemate has never been easier. #VivazComfort #DanceWithConfidence
• •Headline: From Sydney With Love: Shoes That Move With You. Body: For over two decades, Vivaz Dance has been designing shoes in the heart of Australia that dancers around the world trust. Our secret? Passionate design, quality craftsmanship, and a deep understanding of what you need to shine. Flexible soles, supportive heels, and stunning styles – it’s all part of the Vivaz experience. Join our global family of happy feet! #VivazGlobalDancer #DesignedForDance
• •Headline: Don't Just Dance. *Vivaz*. Body: It’s more than just a shoe, it’s a feeling. The confidence to nail that spin, the comfort to dance all night, the style that turns heads. That’s what Vivaz brings to your performance. Our TikTok community is buzzing – come see why dancers are calling us the "dance shop of your dreams!" #VivazVibe #FeelTheMovement
• •Headline: Ready for Your Close-Up? And Your All-Night Dance-Off? Body: Whether it's studio practice, a dazzling performance, or your special day, Vivaz Dance Shoes are crafted to support every step with unparalleled comfort and show-stopping style. Loved by Latin, Ballroom, and Commercial dancers alike, our shoes feature gel-cushioned insoles and designs that make you feel as good as you look. What will your Vivaz story be? #VivazStyle #DanceAllNight