Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Professional & Knowledgeable, Inspirational & Encouraging, Modern & Trendy

Brand Values

• •Comfort
• •Quality & Durability
• •Style & Design
• •Customer Focus & Service
• •Passion for Dance
• •Trust & Reliability

Best Practices

• •Always Prioritize "Comfort" and "Style": Weave them naturally into product descriptions, social media posts, and ad copy. Use phrases like "effortless comfort," "stylish support," "dance all night comfort."
• •Speak the Language of Dancers: Use terminology and references that resonate with the dance community (e.g., "perfect for pivoting," "flexible sole for articulation," "feel the floor"). Show understanding of their needs and aspirations.
• •Maintain an Encouraging and Uplifting Voice: Motivate dancers, celebrate their passion, and make them feel confident. Use positive language and affirmations.
• •Be Authentic and Passionate: Let the genuine love for dance shine through. Share the story behind the brand and the design process to build connection.
• •Engage and Build Community: Ask questions, encourage user-generated content, respond to comments and reviews promptly and warmly. This reinforces the friendly and customer-focused aspect of the brand.

Social Perception

Customers generally perceive Vivaz Dance Shoes very positively, frequently praising the comfort, style, and quality of the shoes. The brand is seen as a reliable and trusted source for dance footwear, especially for Latin and Salsa dancers. They are recognized for providing stylish alternatives to traditional dance shoes. Excellent customer service and fast shipping are often highlighted. The "Online Fit Consult" is a valued service. The shoes are considered suitable for both beginners and experienced dancers.

Copy Examples

• •Headline: Step Into Your Spotlight. Feel the Difference. Body: Don't just dance, *Vivaz!* Our expertly crafted shoes blend unparalleled comfort with breathtaking style, so you can own the floor from the first step to the final bow. Discover your perfect pair today – your feet will thank you! #VivazDance #ComfortInMotion
• •Headline: Passionately Designed, Perfectly Comfortable. Body: For over 20 years, we've poured our hearts into creating dance shoes that move with you, support you, and make you shine. Experience the Vivaz difference: where quality craftsmanship meets your love for dance. #VivazComfort #DanceWithPassion
• •Headline: Ready to Elevate Your Dance? Body: Tired of shoes that hold you back? Our innovative designs offer the ultimate in flexibility, support, and runway-inspired style. Find your fit with our online consultation and get ready to dance all night! #VivazStyle #DanceShoesOnline
• •Headline: Join the Vivaz Family! ✨ Body: We're more than just a shoe brand; we're a community of dancers who believe in comfort, quality, and expressing ourselves. Share your #VivazMoments with us! P.S. Our Paris Heels are waiting to make you sparkle! #VivazCommunity #LatinDanceLove
• •Headline: From Studio to Stage, Comfort That Performs. Body: Whether you're mastering a new routine or dazzling the crowd, Vivaz dance shoes provide the enduring comfort and reliable support you need. Designed by dancers, for dancers. What will you conquer in yours? #VivazPerfection #DancersChoice