Brand Tone

Passionate & Enthusiastic, Supportive & Encouraging, Friendly & Approachable, Knowledgeable & Authoritative, Inclusive, Vibrant & Stylish

Brand Values

• •Passion for Dance
• •Quality & Craftsmanship
• •Comfort & Performance
• •Customer Centricity
• •Inclusivity & Accessibility
• •Community Building
• •Style & Expression

Best Practices

• •Know Your Audience, Embody Their Passion: Always write with the dancer in mind. Use language they understand and connect with. Share their enthusiasm for the art form. Think about what excites them, their challenges, and their aspirations.
• •Prioritize "Support" and "Encouragement": Frame your messaging to uplift and empower dancers, regardless of their skill level. Focus on how your products help them achieve their dance goals and enjoy their passion more fully.
• •Maintain a Friendly and Approachable Voice: Whether it's a product description, social media reply, or email, keep the tone conversational and welcoming. Avoid overly technical jargon unless explaining a specific benefit clearly. Be human and relatable.
• •Showcase Expertise with Clarity, Not Intimidation: While highlighting the quality, technology, and craftsmanship of your shoes, do so in a way that is informative and helpful rather than exclusive or overly technical. Explain the *benefits* of features.
• •Be Visually and Verbally Vibrant: The world of dance is expressive and colorful. Let your copy reflect this energy with positive language, evocative descriptions, and an overall enthusiastic feel, mirroring the visual vibrancy of your products and the dance itself. Ensure consistency across all platforms, from website copy to social media captions.

Social Perception

Trusted Retailer, Community-Focused, Go-To for Specific Needs, Good Value, Stylish and On-Trend, Responsive and Helpful

Copy Examples

• •Feel the rhythm, not your feet! ✨ Our new 'Seraphina' Latin heels are designed for ultimate comfort and show-stopping style. Crafted with passion, so you can dance all night long. Link in bio to find your perfect pair! #VivazDance #LatinDance #DanceShoes #ComfortAndStyle #NewArrival
• •From your first cha-cha to your championship waltz, we're here to support every step of your dance journey. What dance milestones are you celebrating this month? Share your stories with us – we love cheering on our amazing Vivaz family! 💃🕺 #VivazCommunity #DanceJourney #PassionForDance
• •Dance Longer. Shine Brighter. Experience the Vivaz difference with our expertly cushioned and perfectly balanced dance shoes. Because your passion deserves the best foundation. Shop now and elevate your performance! #VivazDanceShoes #Performance #DanceComfort
• •(Video shows someone struggling in uncomfortable shoes, then switching to Vivaz shoes and dancing joyfully) Tired of shoes that hold you back? 😩 Step into Vivaz and unlock your true potential on the dance floor! 💃✨ Comfort, style, and the freedom to move. #DanceProblemsSolved #VivazDance #HappyFeet #TikTokDance
• •Step into Savings! ✨ Your dream dance shoes are waiting. Enjoy 15% off our entire Ballroom collection this week only. Let's make every dance unforgettable! Shop the sale: [Link] #VivazSale #BallroomDance #DanceDeals