Brand Tone

Warm and Friendly, Sentimental and Heartfelt, Playful and Engaging, Helpful and Customer-Oriented, Celebratory

Brand Values

• •Personalization and Individuality
• •Emotional Connection
• •Quality and Craftsmanship
• •Joy of Giving
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of Vivatrue's tone (e.g., warm, heartfelt, playful), including do's and don'ts, preferred vocabulary (e.g., "treasure," "cherish," "unique story"), and emoji usage guidelines. This ensures anyone writing copy is aligned.
• •Focus on "You" and "Your Story": Address the customer directly ("you," "your") and frame products around how they benefit the customer or help them express *their* feelings and create *their* memories. This reinforces the personal and customer-centric aspect of the brand.
• •Emphasize Emotional Benefits: Don't just list product features; highlight the emotional outcomes. Instead of "durable doormat," try "a welcoming doormat that brings a smile every time you come home." Connect products to feelings of love, joy, connection, and nostalgia.
• •Use Storytelling (Even in Short Form): Briefly allude to the stories behind the gifts. For instance, "Celebrate their biggest milestone with a canvas that tells their unique journey." This adds depth and emotional resonance to the copy.
• •Be Consistent Across All Channels, Adapting to the Platform: While the core tone (warm, sentimental) should remain, adapt the expression to suit the platform. Instagram and TikTok can be more playful and emoji-heavy, while website copy might be slightly more descriptive yet still warm. Ensure the underlying feeling the brand evokes is the same everywhere. Regularly review content across all platforms to ensure consistency.

Social Perception

A Go-To for Unique Gifts, Emotionally Resonant, Creative and Fun, Reliable, Community-Oriented

Copy Examples

• •Instagram Post (Image: A family happily posing with a personalized family name doormat): * "Make your entrance as unique as your family! 🥰 Create a personalized doormat that welcomes everyone home with love. The perfect touch to make your house a home. ✨ Design yours today! #Vivatrue #PersonalizedGifts #FamilyLove #HomeSweetHome #UniqueDecor"
• •Facebook Ad (Targeting users with upcoming anniversaries): * "That special anniversary is just around the corner! 💖 Surprise your loved one with a gift that speaks from the heart. Our personalized canvases capture your favorite memories forever. Create a timeless treasure they'll cherish. Shop now and make this anniversary unforgettable! #Vivatrue #AnniversaryGift #PersonalizedCanvas #GiftIdeas #TrueLove"
• •TikTok Video Caption (Video: Quick, fun showcase of customizing a pet-themed mug): * "Your furbaby deserves a spotlight! 🐶🐱 Turn your adorable pet into the star of your morning coffee with a custom mug. So easy to create, so fun to gift (or keep for yourself 😉)! Link in bio to personalize! #Vivatrue #PetLove #CustomMug #Personalized #GiftForPetLovers #TikTokMadeMeBuyIt"
• •Website Homepage Banner Text: * "Gifts as Unique as Your Stories. ✨ Discover personalized treasures that capture memories and warm hearts. From custom doormats to bespoke canvases, create something truly special with Vivatrue. Your moments, beautifully crafted."
• •Email Subject Line for a Holiday Promotion: * 🎁 Unwrap Joy! Personalized Christmas Gifts They'll Adore from Vivatrue ✨ * Body Snippet: "Make this holiday season extra special with gifts made just for them. From cozy custom pillows to unique family name canvases, find the perfect heartfelt present at Vivatrue. Create your magic now!"