Brand Tone

Reassuring, Trust-Building, Tranquil, Accessible, Professional, Warm

Brand Values

• •Health & Well-being: Improve respiratory health and overall quality of life.
• •Natural Solutions: Non-pharmaceutical approach to better breathing and sleep.
• •Customer Satisfaction: Evident through money-back guarantees and trial periods.

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Empowering," "Caring," "Scientific but Accessible"), what it sounds like (e.g., "Clear," "Confident," "Supportive"), and what it doesn't sound like (e.g., "Hyped," "Overly Clinical," "Dismissive").
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email newsletters, or any potential social media, the tone should feel unified and instantly recognizable as Vivabreath.
• •Focus on Customer Benefits: Highlight the positive impact of Vivabreath products on respiratory health, sleep quality, and overall well-being.
• •Use Clear and Accessible Language: Avoid overly technical jargon and make the information easy to understand for a broad audience.
• •Incorporate User Testimonials and Success Stories: Showcase real-life examples of how Vivabreath has helped improve people's lives.

Social Perception

Positive for the product category (lung trainers): Users generally report noticeable benefits in breathing, endurance, and managing respiratory issues. Aim for a perception of being a trusted, recognizable brand in the wellness space, promoting relaxation and personal growth.

Copy Examples

• •45-day trial and a money-back guarantee for their products.
• •Say goodbye to restless nights.
• •What do you have to lose?
• •Vivabreath Mouth Tape designed to improve sleep by supporting nasal breathing and boosting nitric oxide production.
• •Wellness brand focused on transforming lives through breathwork, blending ancient practices with modern music technology (SOMA Breath techniques).