Brand Tone

Expert and Educational, Approachable and Friendly, Passionate and Empathetic, Quality-Focused and Trustworthy, Transparent

Brand Values

• •Knowledge Sharing & Education
• •Quality and Durability
• •Animal Welfare and Comfort
• •Realistic and Force-Free Training
• •Community and Connection
• •Sustainability/Responsibility

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, core values, 'who we are' (expert, friendly, passionate), and 'who we are not' (e.g., overly clinical, flippant). Provide examples of dos and don'ts.
• •Always Consider the Audience and Platform: While the core voice remains consistent, the tone might adapt slightly. For instance, TikTok copy might be more playful and concise than a detailed blog post on dog behavior, but both should still reflect Vitomalia's expertise and approachability.
• •Prioritize Value and Education: Ensure copy, especially for training content, is informative, helpful, and empowers dog owners with knowledge. Product copy should clearly articulate benefits for both dog and owner.
• •Be Authentic and Transparent: Continue sharing genuine stories and insights. If discussing product features, clearly explain the 'why' behind design choices and material selection, linking back to dog welfare and quality.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a YouTube video script, an Instagram caption, or a customer service email, the language, style, and underlying values should feel cohesive and recognizably 'Vitomalia.' Regular internal review of content can help maintain this.

Social Perception

Trusted Experts, High-Quality Products, Good Customer Service, Relatable and Authentic, Innovative

Copy Examples

• •Give your best friend the comfort they deserve and the security you need. Our Classic Collar, featuring our signature soft neoprene padding and an extra-strong stainless steel D-ring, is thoughtfully designed for everyday adventures and built to last. Because a happy walk starts with a happy neck.
• •Welcome back to the Vitomalia channel! Lui & Paulina here. Today, we're diving deep into [Specific Training Topic], breaking down the science so you can get real results with your dog. Ready to transform your training? Let's get started!
• •We've been listening to your feedback on [product/topic]! What are your biggest challenges or successes with it? Share your experiences in the comments below – let's learn together as the Vitomalia pack!
• •More than just dog products, Vitomalia is a passion born from years of living with, learning from, and loving dogs. We combine expert knowledge with real-world experience to bring you solutions that truly make a difference in your life with your canine companion.
• •Conscious choices for your companion and our planet. Our new [Product Name] features innovative, eco-friendly [Material, e.g., recycled nylon/Piñatex] without compromising on the Vitomalia quality and comfort you trust.