Brand Tone

Professional, Expert, Educational, Motivational, Direct; Approachable, Results-Oriented, Modern.

Brand Values

• •Expertise & Knowledge Sharing
• •Results & Growth
• •Entrepreneurship & Empowerment
• •Modernity & Adaptability
• •Directness & Clarity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Expert, Educational, Motivational, Direct) and values. Include examples of do's and don'ts for language, style, and specific phrases.
• •Prioritize Value and Action: Ensure all copy, whether educational or promotional, offers clear value to the audience and includes a direct call to action where appropriate. Reflect the brand's results-oriented nature.
• •Maintain a Balance of Expertise and Accessibility: While showcasing deep knowledge, explain concepts clearly and avoid overly technical jargon unless the specific audience demands it. Remember the approachable aspect of "Josele's" personal brand.
• •Be Consistent Across All Channels: The professional and expert yet motivational tone should be evident on the website, social media posts, email communications, and any advertising materials. Adapt the delivery style for each platform but keep the core tone intact.
• •Infuse Motivation and Empowerment: Especially when addressing entrepreneurs and businesses, weave in an encouraging and empowering undertone, reflecting the motivational aspect of the current content strategy. Focus on solutions and positive outcomes.

Social Perception

Followers/Clients likely perceive the brand (and Josele) as: A knowledgeable source for digital marketing and sales education; A go-to for practical tips and strategies; Motivational and inspiring for those in business. Potential clients for agency services (Vitasumaq) would likely be drawn in through the credibility and expertise demonstrated by Josele's content. The engagement on social media suggests an audience that is keen on learning and improving their business skills. The brand is perceived as active and current in the digital marketing discourse.

Copy Examples

• •Website Hero Section: Stop Guessing, Start Growing. Vitasumaq delivers expert digital marketing solutions that drive real results for your business. Ready to transform your online presence? Let's talk.
• •Social Media Post - Educational: Unlock the power of SEO without the overwhelm! Our latest blog post breaks down 3 simple strategies you can implement today to boost your website's visibility. Link in bio! #DigitalMarketing #SEOtips #BusinessGrowth
• •Email Marketing - Course Promotion: Are you tired of your sales plateauing? Our new 'Digital Sales Accelerator' course gives you the exact blueprint to skyrocket your revenue. No fluff, just actionable strategies. Enroll now and start seeing results.
• •Client Testimonial Post: Another success story! [Client Name] saw a 150% increase in online leads after partnering with Vitasumaq for their social media strategy. We're passionate about helping businesses like yours thrive. #ClientSuccess #DigitalAgency #MarketingResults
• •Ad Copy - Service Promotion: Is your website working for you or against you? Vitasumaq designs high-converting, modern websites that captivate your audience and fuel your growth. Get your free proposal today.