Brand Tone

Enthusiastic, Motivational, Solution-Oriented, Modern, Friendly

Brand Values

• •Accessibility
• •Value/Affordability
• •Well-being & Health
• •Empowerment
• •Passion for Fitness

Best Practices

• •Focus on benefit-driven language, highlighting how the fitness equipment improves the user's life.
• •Use action-oriented verbs and motivational phrasing to inspire customers to achieve their fitness goals.
• •Maintain a modern and trendy tone, especially on TikTok, by using current social media formats and language.
• •Emphasize affordability and accessibility to appeal to a broad audience seeking convenient fitness solutions.
• •Showcase the 'fun' aspect of online shopping and fitness journeys to create a positive and engaging brand experience.

Social Perception

The brand aims for a positive and motivational perception, focusing on product benefits and empowering customers to achieve their fitness goals at home.

Copy Examples

• •Achieve your fitness goals from the comfort of your home with our top-quality fitness gear!
• •Correct posture & relieve back, shoulder & neck pain with our innovative posture correctors.
• •Effective Massage Relief & Recovery: Treat your muscles after a tough workout!
• •Experiment with your passion and stay active on a budget with Vitality Vault Fitness.
• •Make home workouts more effective and fun with our range of workout accessories!