Brand Tone

Caring & Empathetic, Trustworthy & Scientific, Positive & Hopeful, Community-Oriented

Brand Values

• •Pet Well-being
• •Natural Solutions
• •Scientific Efficacy
• •Quality & Transparency
• •Customer Satisfaction
• •Empathy & Passion
• •Holistic Approach

Best Practices

• •Clearly state the science-backed nature of the products.
• •Emphasize the quality of ingredients.
• •Highlight the expertise behind the formulations (e.g., veterinary nutritionist founder).
• •Frame the products as a way to improve quality of life and happiness for pets.
• •Reinforce the brand's origin story, its commitment to natural ingredients, and its mission in various pieces of copy to build a cohesive and memorable brand identity.

Social Perception

A brand that is seen as caring, scientifically-backed, and dedicated to the well-being of pets, fostering a community of passionate pet owners.

Copy Examples

• •Because every wag and purr is precious.
• •See the difference natural care makes.
• •Because a relaxed pet means a happier home.
• •Made in the USA with scientifically-backed ingredients you can trust for your cherished companion.
• •Invest in their health, invest in their happiness.