Brand Tone

Friendly and Approachable, Aspirational yet Accessible, Helpful and Informative, Enthusiastic about Fashion

Brand Values

• •Style & Trend-consciousness
• •Femininity
• •Customer Satisfaction
• •Accessibility
• •Quality (implied)

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining the key characteristics of Vista Mariela's tone (e.g., "friendly, not slangy," "aspirational, but not exclusive," "helpful and patient"). Include examples of "do's and don'ts."
• •Know Your Audience: Understand who you're talking to. Tailor the language to resonate with their preferences and how they communicate, while staying true to the brand's core tone. For Vista Mariela, this means appealing to women interested in current, feminine fashion.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, Instagram, Facebook, email, or customer service interactions. This builds brand recognition and trust.
• •Focus on "You" (The Customer): Frame messages around the customer's needs, desires, and how the products benefit them. Use "you" and "your" more often than "we" or "our." (e.g., "You'll love how this dress feels" vs. "We made a dress that feels great.")
• •Be Authentic and Human: Avoid overly corporate or robotic language. Let the brand's personality shine through. Respond to comments and messages with genuine warmth and helpfulness. Share user-generated content (with permission) to foster a sense of community and relatability.

Social Perception

Positive, Transactional Focus, Emerging Brand Awareness

Copy Examples

• •Instagram Post (New Dress Arrival): Hello, sunshine! ☀️ Twirl into your week with our stunning new [Dress Name] dress. Light, breezy, and oh-so-chic – it's the perfect piece to make you feel fabulous! Tap the pic to shop or send us a DM if you have any questions. We're here to help you find your dream look! #VistaMariela #NewCollection #SummerDress #FashionLove
• •Facebook Ad (General Collection): Ready for a style refresh? ✨ Discover the latest arrivals at Vista Mariela! From everyday essentials to standout pieces, we have everything you need to express your unique style. Quality, comfort, and the latest trends, all in one place. Shop now and fall in love with your new wardrobe! [Link to Website] #ModaFeminina #VistaMarielaStyle #ShopOnline #NewCollection
• •Email Newsletter Subject Line (Sale Promotion): Treat Yourself! 💕 Your Favorite Vista Mariela Styles Now On Sale! Email Body Snippet: Hey fashion lover! We know you have an eye for style, and now's the perfect time to grab those pieces you've been dreaming of. Our special sale is on, offering amazing deals on beautiful dresses, tops, and more. Don't miss out on looking and feeling your best! Click here to explore the savings: [Link]
• •Pinterest Pin Description (Outfit Inspiration): Effortless chic for your everyday. Combine our [Top Name] with your favorite jeans for a look that's both comfortable and stylish. What's your go-to outfit? Let us know below! 👇 #VistaMariela #OOTDInspo #CasualStyle #WomensFashion #PinterestFashion
• •Instagram Story (Interactive Poll): Weekend vibes loading! Which Vista Mariela look are you channeling? 🤔 [Image A: Casual chic outfit] vs. [Image B: Elegant dressy outfit] Vote now & let us help you find the perfect ensemble!