Brand Tone

Cool & Confident, Aspirational & Trendy, Minimalist & Direct, Curated & Knowledgeable, Slightly Exclusive

Brand Values

• •Style & Aesthetics
• •Quality & Authenticity
• •Currency & Relevance
• •Curation & Selectivity
• •Customer Satisfaction

Best Practices

• •Speak the Language of Your Audience: Use terminology and references that resonate with streetwear and sneaker enthusiasts.
• •Prioritize Visuals, Support with Concise Copy: Let the high-quality product imagery do most of the talking. Copy should be clear, direct, and enhance the visual, not clutter it. Use strong verbs and impactful nouns.
• •Maintain an "Insider" Feel: Write as if you're part of the culture, confidently presenting sought-after items.
• •Focus on Exclusivity and Timeliness (Where Applicable): Highlight "limited editions," "new arrivals," and "exclusive collaborations" to create a sense of urgency and desirability, reinforcing the aspirational and trendy aspects.
• •Develop a Brand Voice Guide: Internally document key phrases, do's and don'ts, and examples of on-brand copy.

Social Perception

As a Trend-Setter/Go-To Source, Fashion-Conscious & Stylish, Quality-Oriented, Modern & Urban, Niche & Specific

Copy Examples

• •Instagram Post (New Sneaker Arrival): Image: Close-up, artistic shot of a new exclusive sneaker. Caption: "Define your step. The [Sneaker Name] just landed. Limited pairs available. Link in bio. #VisitorStore #NewArrivals #[BrandName] #StreetwearEssentials"
• •Website Banner (Homepage - New Collection): Image: Lifestyle shot of models wearing items from the new collection. Text: "Next Level Wardrobe. Discover the SS'25 Collection. Curated for the street. Shop Now."
• •Email Subject Line (Sale Promotion): Subject: "The Edit: Up to 40% Off Select Streetwear." Body Preview: "Key pieces. Reduced prices. Your style upgrade awaits..."
• •Facebook Ad (Targeting users interested in specific brands): Image: Carousel of products from a particular popular brand they stock. Headline: "[Brand Name] Has Arrived at Visitor Store." Body: "Your official source for the latest [Brand Name] drops. Explore the collection and own the authentic. Shop now at visitorstore.ch."
• •Product Description (for a unique jacket): "More than a jacket. It's a statement. The [Jacket Name] by [Brand Name] blends innovative design with uncompromising street aesthetics. Built for those who lead, not follow. Details: [Material], [Fit], [Key Feature]. Own it."