Tono de Marca

Enthusiastic, Youthful, Approachable, Helpful, Ambitious

Valores de Marca

• •Customer-Centricity
• •Quality & Experience
• •Innovation & Diversity
• •Facilitation & Improvement
• •Trust
• •Passion for Gaming

Mejores Prácticas

• •Develop a "Voice Chart": Create a simple chart outlining core tone characteristics (e.g., Enthusiastic, Friendly, Tech-Savvy but Accessible, Youthful) with "Do's" and "Don'ts" for word choices, sentence structure, and emoji use. This serves as a quick reference for anyone writing copy.
• •Speak "With" Not "At" Your Audience: Use inclusive and direct language like "you," "your," "we," and "our." Frame messages as a conversation ("What do you think?", "Tell us..."). Referencing "ton univers" (your universe) as they do is a good example.
• •Embrace the Gaming Lexicon (Authentically): Incorporate relevant gaming terms and slang naturally where appropriate, showing an understanding of the target audience. Avoid forced or outdated terms.
• •Highlight Benefits & Solutions: Focus on how products enhance the gaming experience, solve a problem (e.g., organization, comfort), or help users express themselves, aligning with their value of "faciliter ton quotidien."
• •Maintain Enthusiasm and Passion: Let the genuine excitement for gaming and for helping customers shine through in the language. Use exclamation points judiciously and positive framing. Reinforce that the brand is "toujours à l'écoute."

Percepción Social

A go-to source for trendy and quality gaming accessories, particularly for a younger, engaged audience. A brand that understands and caters to the gaming community's desires for both performance-enhancing and aesthetically pleasing products. Responsive and community-driven.

Ejemplos de Copy

• •Instagram Post (New RGB Keyboard): Level up your battlestation! 🚀 Our new [Keyboard Name] isn't just about precision, it's about YOUR vibe. Customize every glow, conquer every game. What color defines your universe? 👇 #Visionshop #GamingSetup #RGB #NewGear #ExpandYourUniverse
• •TikTok Video (Desk Setup Transformation): (Fast-paced video showing a messy desk transforming into a sleek, organized gaming setup with Visionshop accessories) Text Overlay: From chaos to command center! ✨ Visionshop gear makes it easy. Link in bio! #GamingOrganization #DeskGoals #VisionShopFrance #GameInStyle #UpgradeYourSetup
• •Website Banner (Homepage): Your Vision, Your Victory. Explore top-tier gaming accessories designed to elevate your play and express your unique style. We're listening – what do you need next? [Shop Now] [Our Story]
• •Email Newsletter (Highlighting Summer Collection): Game through the heat! 🔥 Our new Summer Collection just dropped – fresh gear to keep your setup cool and your gameplay hot. Discover accessories that make your everyday gaming even better. Because your passion deserves the best. [Explore the Collection]
• •Product Description (Gaming Mousepad): Glide into glory with the Visionshop [Mousepad Name] extended mousepad. Engineered for smooth tracking and ultimate comfort, it’s the canvas for your biggest wins. More than just a surface, it’s an extension of your gaming world. We’re here to help you build it. Dimensions: XXX x XXXmm. Material: High-density micro-weave.