Brand Tone

Personal & Relatable, Empowering & Confident, Elegant & Sophisticated, Creative & Passionate, Helpful & Educational

Brand Values

• •Customization & Personalization
• •Quality & Craftsmanship
• •Empowerment
• •Versatility & Practicality
• •Made with Love in Malaysia
• •Authenticity
• •Client-Centric
• •Accessibility (in terms of range)
• •Environmental Consciousness (Aspirational)

Best Practices

• •Showcasing versatility (e.g., for a skirt): "From boardroom chic to weekend glam, this VDI signature skirt does it all.
• •Emphasize Empowerment and Confidence: Frame descriptions and calls to action around how the clothing will make the wearer feel (e.g., confident, radiant, uniquely themselves).
• •Highlight Craftsmanship and Personalization: Consistently mention the bespoke nature, attention to detail, quality materials, and the collaborative design process.
• •Show, Don't Just Tell, Versatility: Use vivid language and scenarios to illustrate how pieces can be styled for different aspects of a client's life, just as seen in the TikToks.
• •Maintain a Malaysian Heart: Subtly weave in the "Made with Love in Malaysia" aspect or cultural inspirations where appropriate, reinforcing authenticity and local pride.

Social Perception

Seen as a go-to for custom & ethnic-inspired fashion, designer-led and approachable, trusted for quality and style advice, innovative, supportive of local talent/industry.

Copy Examples

• •"From boardroom chic to weekend glam, this VDI signature skirt does it all. Let's transform it into a stunning new statement piece you'll cherish all over again."
• •"It’s about the spark in your eyes when you feel truly seen and confident."
• •"Customization is at the heart of what we do."
• •"Quality, craftsmanship, and sartorial expertise are the driving forces."
• •"Made with love in Malaysia."