Brand Tone

Evocative & Storytelling, Spiritual & Mystical (but accessible), Artisanal & Passionate, Empowering & Personal, Slightly Bohemian & Romantic

Brand Values

• •Meaning & Symbolism: Creating pieces that go beyond aesthetics, offering personal significance.
• •Individuality & Self-Expression: Providing unique jewelry that allows wearers to express their personal style and beliefs.
• •Craftsmanship & Quality: Emphasizing the handmade nature and the quality of materials used.
• •Inspiration & Beauty: Drawing inspiration from art, history, spirituality, and the natural world to create beautiful objects.
• •Connection & Community: Fostering a sense of connection with customers through shared values and stories.

Best Practices

• •Embrace Evocative Language: Use words that create imagery, stir emotion, and hint at deeper meanings. Think "celestial," "sacred," "whispers," "journey," "talisman," "radiance."
• •Focus on the "Why" Not Just the "What": Don't just describe the jewelry; explain the inspiration, the symbolism, or the feeling it's meant to evoke. Connect the piece to a larger narrative or personal significance.
• •Maintain a Touch of Mystique and Romance: Even in straightforward communications, infuse a hint of the brand's spiritual and artistic essence. Avoid overly corporate or generic language.
• •Speak Directly to the "Seeker": Address the customer as someone on a personal journey, looking for meaning, beauty, and self-expression. Use "you" and "your" to create a personal connection.
• •Weave in Keywords Naturally: Integrate terms like "handcrafted," "symbolic," "spiritual," "bohemian," and "meaningful" organically within your storytelling, rather than just listing them.

Social Perception

As Unique & Distinctive, As Meaningful & Symbolic, As High Quality (but a Treat), As Fashionable & Statement-Making, As a "Discovery" Brand

Copy Examples

• •Instagram Post (New Collection): Whispers of ancient lore, crafted for the modern soul. ✨ Our new 'Sacred Echoes' collection has arrived, each piece a testament to enduring symbols and the stories they hold. Adorn yourself with meaning. #VSAdesigns #SacredEchoes #SymbolicJewelry #HandcraftedMagic #TellYourStory
• •Product Description (Necklace): The St. Christopher Medallion: More than just a necklace, it's a whispered prayer for safe travels, a companion for your journey. Hand-finished with intricate detail, let this piece be your guiding star and a reminder of the protection that surrounds you. Wear it close, carry its strength.
• •Email Subject Line (Promotion): Unlock Your Inner Radiance ✨ A Special Gift Awaits...
• •Facebook Ad (Brand Awareness): Seeking jewelry that speaks to your spirit? Virgin Saints and Angels designs are handcrafted with passion, blending timeless symbols with a touch of bohemian elegance. Discover pieces that resonate with your journey. Find your talisman.
• •TikTok Video Caption (Styling Tip): Layer your light ✨ How we're stacking our favorite VSA charms for that perfect mix of meaning and magic! Which combo speaks to you? 💖 #vsajewelry #charmnecklace #layeringjewelry #bohostyle #spiritualjewelry #stylehack