Brand Tone

elegant, sophisticated, and feminine, with an artistic and slightly playful touch

Brand Values

• •Artisanal Quality & Craftsmanship
• •Femininity & Elegance
• •Originality & Creativity
• •Made in France/Parisian Identity
• •Passion & Personal Touch

Best Practices

• •Embrace Elegant Language: Use sophisticated vocabulary and well-crafted sentences. Avoid overly casual slang or jargon.
• •Highlight Craftsmanship and Origin: Consistently mention "handmade," "Parisian atelier," "Made in France" to reinforce quality and brand identity.
• •Evoke Emotion and Storytelling: Connect with the aspirational desires of the target audience by telling a story with the products, focusing on how they make the wearer feel.
• •Maintain a Visually Cohesive Voice: Ensure that the tone of the copy aligns with the visual aesthetics of the brand (e.g., elegant imagery, refined color palettes).
• •Speak to Feminine Sensibilities: Use language that resonates with a desire for beauty, self-expression, and refined style, while remaining empowering and inclusive.

Social Perception

High-Quality, Unique Products, Chic Parisian Style, Positive Customer Experiences, Artistic and Creative

Copy Examples

• •Adorn yourself with a touch of Parisian poetry. Our [Product Name] earrings, meticulously handcrafted in our Paris atelier, whisper tales of timeless elegance. Discover the art of subtle sophistication.
• •Unveiling new dreams, woven in gold and light. ✨ Explore the latest inspirations from Virginie Riou Paris and let your unique sparkle shine. #VirginieRiouParis #ParisianChic #ArtisanJewelry #NewCollection
• •An Parisian Invitation: Discover Your Next Signature Piece.
• •Virginie Riou Paris: Where Parisian Artistry Meets Timeless Femininity. Handmade with Passion.
• •Driven by a passion for art and the allure of Parisian elegance, Virginie Riou creates more than just accessories – she crafts personal treasures. Each piece is a testament to meticulous craftsmanship and a celebration of individual style, handmade in the heart of Paris.