Brand Tone

Authentic and Raw, Empowering and Confident, Direct and Urgent, Community-focused and Engaging

Brand Values

• •Authenticity
• •Resilience
• •Self-made success
• •Empowerment
• •Quality
• •Sustainability (aspired)

Best Practices

• •Use direct, unpretentious language that reflects a 'no golden spoon' background.
• •Create a sense of urgency and exclusivity (authentically).
• •Highlight the founder's story and the brand's 'street' origins.
• •Focus on the community and foster interaction through questions, contests, and user-generated content.
• •Show the brand is part of the community, not just selling to it.

Social Perception

Youthful and Trendy, Value-Oriented, Relatable, Emerging Brand Awareness

Copy Examples

• •We do streetwear because that's where we come from.
• •For all those who get up in the morning with pressure in their heads – but still go for it.
• •Vioré is a feeling.
• •LIMITED DROP
• •SHOP NOW!