Tono de Marca

Passionate, Nostalgic, Authentic, Community-Oriented, Slightly Humorous, Approachable

Valores de Marca

• •Passion for Music
• •Quality
• •Community
• •Sustainability
• •Customer Satisfaction
• •Nostalgia & Authenticity

Mejores Prácticas

• •Speak Like Your Audience (But Be Authentic): Use language that resonates with music lovers and vinyl collectors (e.g., 'spin,' 'drop the needle,' 'oldskool,' 'vibe').
• •Use 'we,' 'us,' and 'our community' to foster a sense of belonging.
• •Tell a Story: Whether it's the story behind a design, the brand's origin, or the experience of listening to vinyl, storytelling creates an emotional connection that aligns with the nostalgic and passionate tone.
• •Emphasize sustainability and ethical practices in your messaging.
• •Showcase customer testimonials and reviews to build trust and credibility.

Percepción Social

The brand is perceived positively by customers for product quality and customer service. There is caution from domain analysis sites due to the newness of the domain and use of an internal review system. Niche media recognizes the brand as a provider of quality apparel for vinyl enthusiasts.

Ejemplos de Copy

• •Find your next favorite.
• •#VinylVibes #MusicLover #TshirtFashion #OldskoolCool
• •Because some classics never get old.
• •Plus, join our crew of 'Groupies' for exclusive deals!
• •Wear the music.