Brand Tone

Friendly, Passionate, Supportive, Creative, Approachable, Inspirational, Community-Oriented, Trustworthy

Brand Values

• •Creativity & Empowerment
• •Quality
• •Personal Touch & Connection
• •Innovation
• •Community Support
• •Passion

Best Practices

• •Embrace a Passionate & Friendly Voice: Always write as if you're talking to a fellow crafter and friend. Use enthusiastic language, emojis where appropriate (especially on social media), and maintain a warm, approachable style.
• •Highlight Empowerment and Creativity: Frame your product descriptions and promotional content around how Faryal Designs helps customers unleash their creativity and bring their visions to life. Focus on the possibilities.
• •Incorporate the "Personal Touch" Narrative: Remind customers of the brand's origin story and the care that goes into each product. Use phrases like "crafted with love," "from our family to yours," or "designed with you in mind."
• •Be Supportive and Community-Focused: Offer tips, share customer creations (with permission), ask questions to engage your audience, and position the brand as a helpful resource within the crafting community. Use "we" to foster a sense of togetherness.
• •Maintain Quality in Communication: Just as you emphasize product quality, ensure your copy is well-written, clear, and free of errors. This reinforces the brand's commitment to excellence in all areas. Ensure consistency in terminology (e.g., "craft blanks," "personalized gifts") across all platforms.

Social Perception

Customers generally perceive Faryal Designs as a reliable source for quality crafting blanks, personalized gifts, and digital designs. The brand is viewed as supportive of the crafting community, offering not just products but also ideas and tutorials. The founder's personal involvement and story resonate with customers, making the brand feel more authentic and relatable than a faceless corporation.

Copy Examples

• •✨ Spark your next masterpiece! ✨ Our NEW [Product Name] acrylic blanks have just landed, designed with love and ready for your creative touch. We can't wait to see what magic you'll make! Tap the link in bio to shop and let your imagination run wild! #FaryalDesigns #CraftBlanks #AcrylicShapes #DIYCrafts #CreativeJourney
• •Looking for a gift that truly speaks from the heart? ❤️ At Faryal Designs, we pour passion into every personalized piece, from custom keychains to beautiful home décor. Let us help you create something unforgettable. Browse our collection today! #PersonalisedGifts #MadeWithLove #FaryalDesigns #UniqueGifts #ShopSmallAU
• •Hello fellow creators! 👋 Stuck for ideas or want to learn a new trick? Our latest YouTube tutorial shows you step-by-step how to [Tutorial Topic, e.g., perfectly apply vinyl to our acrylic plaques]! We believe in empowering your creativity, one project at a time. Watch now and get inspired! [Link to YouTube] #CraftTutorial #FaryalDesigns #LearnToCraft #DIYProjects #CreativeCommunity
• •Packing up another dose of creative joy! 💖 Each order is a dream we get to share with you. Thank you for trusting Faryal Designs to be part of your crafting adventures! What will you create next? #FaryalDesigns #SmallBusinessAU #PackingOrders #CraftSupplies #SupportSmall
• •More than just supplies, Faryal Designs is a partner in your creative journey. Born from a mother's passion for crafting, we're dedicated to bringing you high-quality, innovative materials and personalized treasures, all made with a personal touch from our family to yours.