Brand Tone

passionate, knowledgeable, and approachable

Brand Values

• •Passion for Music
• •Quality and Trust
• •Community
• •Nostalgia and Authenticity
• •Customer Connection

Best Practices

• •Speak the Language of Vinyl Lovers: Continue using terminology that resonates with the vinyl community (e.g., "wax," "crate digging," "spindle," "warm tone") to maintain authenticity.
• •Focus on the Experience, Not Just the Product: Emphasize the feeling and ritual of listening to vinyl—the act of choosing a record, placing it on the turntable, and immersing in the sound.
• •Showcase Your Expertise: When describing records, offer small tidbits of information about the album, artist, or pressing. This reinforces your position as a knowledgeable source.
• •Maintain an Approachable and Enthusiastic Voice: Frame your posts and descriptions with a sense of excitement and a welcoming attitude. Invite conversation and sharing from your community.
• •Be Consistent Across All Channels: Ensure that the passionate, knowledgeable, and approachable tone is reflected in your website copy, product descriptions, social media posts, and customer service interactions.

Social Perception

reliable and dedicated online record store for South African vinyl enthusiasts

Copy Examples

• •Just in! Fresh crates of vintage wax have landed at the Cafe. From the jazz-funk grooves of the 70s to the synth-pop anthems of the 80s, these hand-picked gems are ready for a new spin. Each record is cleaned, graded, and waiting to be rediscovered. Dive in and find your next favorite sound.
• •It's not just music. It's the crackle, the warmth, the ritual. At Vinyl Cafe, we connect you with the records you love, from rare finds to timeless classics. The vinyl revolution is here. Are you listening?
• •Got the blues? So do we. Explore our curated collection of blues vinyl, featuring everything from Delta pioneers to Chicago legends. These are the stories, the struggles, and the soul of the blues, pressed on vinyl. Feel the music, not just hear it.
• •Your old records could be someone else's new treasure. We're always looking to buy and trade quality vinyl. Give your pre-loved collection a new life and earn some cash or store credit. Get in touch for a fair appraisal. Let's keep the music spinning.
• •Every record collection has a story. What's the one album that started it all for you? Share the record that turned you into a vinyl collector in the comments below! #VinylCafeSA #RecordCollection #MyFirstVinyl