Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Style-Conscious, Trendy, Informative, Direct, Slightly Playful

Brand Values

• •Sustainability
• •Quality & Authenticity
• •Affordability & Value
• •Uniqueness & Individuality
• •Customer Satisfaction

Best Practices

• •Develop a Clear Brand Voice Guide: Document the key characteristics of Vintagie's tone (e.g., enthusiastic, approachable, stylish, informative, conscious) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Emphasize Core Values: Weave in keywords and concepts related to sustainability ("preloved," "conscious choice," "reduce waste"), uniqueness ("one-of-a-kind," "rare find"), and quality ("designer," "premium," "authentic") naturally into the copy.
• •Be Authentic and Passionate: Let genuine enthusiasm for vintage fashion and sustainability shine through. Use vibrant, positive language and emojis where appropriate (especially on social media) but maintain clarity and professionalism.
• •Know Your Audience on Each Platform: While maintaining core consistency, slightly adapt the tone for each platform. Instagram and TikTok can be more informal and visual, while website copy might be slightly more descriptive and benefit-oriented. Facebook can be a blend.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the defined brand tone and values. Gather feedback and make adjustments as the brand evolves.

Social Perception

The brand is perceived as a source for curated, stylish, and sustainable designer vintage clothing at reasonable prices.

Copy Examples

• •Instagram Post (New Arrival - Designer Dress): Stop scrolling! ✋✨ This incredible vintage [Designer Brand] dress just landed, and it’s pure magic. A timeless piece that’s waiting to tell its next story with YOU. Sustainable style never looked so chic. Only one available – link in bio before it’s a goner! #VintagieFind #DesignerVintage #SustainableFashion #UniqueStyle #PrelovedGem
• •Facebook Ad (General Brand Awareness): Tired of fast fashion? 🤔 Discover Vintagie – your go-to for authentic designer vintage at prices that make sense! We handpick every piece, from iconic Ralph Lauren to cozy The North Face, so you get sustainable style and undeniable quality. New gems drop weekly! Shop now: www.vintagie.com #Vintagie #VintageFashion #SustainableStyle #DesignerFinds #ShopPreloved
• •TikTok Video Caption (Styling a Vintage Jacket): Obsessed is an understatement! 😍 Found this amazing vintage [Brand] jacket on Vintagie.eu and I’m showing you 3 ways to rock it. Which look is your fave? 👇 All our pieces are unique – grab your own preloved treasure! #VintageStyling #TikTokFashion #SustainableOutfit #RetroLook #VintagieHaul
• •Website Banner (Promoting Weekly Drops): Fresh Finds Are Here! ✨ Your weekly dose of unique, sustainable designer vintage has just dropped. Don't miss out – these one-of-a-kind pieces go FAST! Shop New Arrivals now.
• •Email Newsletter Snippet (Highlighting Sustainability): Look good, feel good, do good. 💚 At Vintagie, every gorgeous preloved piece you buy helps reduce fashion waste. We believe in style that’s sustainable, unique, and beautifully made. Discover your next favorite outfit and join the circular fashion movement! #SustainableFashion #VintagieValues #PrelovedProud