Brand Tone

Enthusiastic & Passionate, Unique & Eclectic, Friendly & Approachable, Trendy & Fashion-Forward, Conscious & Purposeful

Brand Values

• •Individuality & Self-Expression
• •Sustainability & Conscious Consumption
• •Quality & Craftsmanship
• •Discovery & Curation
• •Community & Connection

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., enthusiastic, unique, friendly, conscious) with examples of 'do's and don'ts.'
• •Know Your Audience: Understand who you're talking to. Vintage Sole's audience likely appreciates individuality, sustainability, and fashion. Tailor your language to resonate with them.
• •Emphasize Storytelling: Vintage items have a past. Weave narratives into your descriptions and posts – where might it have been worn? What era does it represent? This adds to the 'unique' and 'passionate' tone.
• •Use Inclusive and Positive Language: Foster a welcoming and inspiring environment. Focus on self-expression and the joy of finding unique pieces.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a product description on the website, or a customer service email, the tone should feel consistently 'Vintage Sole.' Regular internal reviews of content can help maintain this.

Social Perception

Treasure Trove, Stylish & On-Trend, Sustainable Choice, Knowledgeable & Passionate, Authentic

Copy Examples

• •✨ JUST LANDED ✨ This 70s dream just twirled its way into our collection! Imagine the stories these threads could tell. Ready to write its next chapter with you. 😉 #VintageSoleFinds #70sStyle #SustainableFashion #OneOfAKind
• •Your next favorite vintage piece is waiting (and it's on sale!).
• •Dress Unique. Live Sustainably. Explore Vintage Sole.
• •Wondering how to rock that bold vintage print? 🤔 We say, GO FOR IT! Pair it with your favorite denim or a modern basic for a look that's all you. What's your go-to vintage styling trick? Share below! 👇 #VintageStyling #FashionTips #OwnYourStyle
• •Handpicked for its undeniable charm and timeless appeal, this piece isn't just clothing; it's a slice of history. Crafted with a quality you can feel, it’s waiting to bring a touch of unique flair to your wardrobe.