Brand Tone

Warm and Welcoming, Artisanal and Passionate, Authentic and Rustic, Slightly Whimsical and Free-Spirited, Ethical and Community-Oriented

Brand Values

• •Uniqueness and Individuality
• •Quality Craftsmanship
• •Customer Satisfaction & Excellent Service
• •Ethical Sourcing and Support for Artisans
• •Timelessness and Classic Design
• •Creating a Beautiful and Cozy Home

Best Practices

• •Embrace Storytelling: Every product has a story, whether it's about its vintage origin, the artisan who made it, or the feeling it evokes. Weave these narratives into descriptions and posts to connect emotionally with customers.
• •Use Warm, Evocative Language: Choose words that reflect the brand's welcoming, artisanal, and slightly whimsical nature. Think "soulful," "handcrafted," "timeless," "cherished," "whispers of," "heart of your home."
• •Highlight the "Why": Continuously reinforce the values behind the brand – the support for artisans, the appreciation for unique finds, the desire to create a beautiful, personal home. This adds depth beyond just selling products.
• •Maintain a Personal Touch (even in broader communications): While direct personal calls might be for individual orders, ensure the overall language feels like it's coming from a passionate individual or a small, caring team rather than a large, impersonal corporation. Use "we" and address the customer warmly.
• •Visual and Verbal Harmony: Ensure the copy always complements the visual aesthetic. If the imagery is rustic and cozy, the language should evoke the same feelings. This consistency across all platforms (website, social media, emails) is key to a strong brand identity.

Social Perception

Highly Praised Customer Service, Appreciation for Product Quality and Uniqueness, Trustworthy and Reliable, Valued for Ethical Stance

Copy Examples

• •Gather 'round and share your stories. Our ‘Homestead Heart’ dining table isn't just reclaimed wood and nails; it's a future heirloom, whispering tales of laughter-filled dinners and quiet morning coffees. Handcrafted with soul, for the heart of your home.
• •Find your soulful sanctuary. ✨ Our latest collection of French Country armchairs and handcrafted throws are here to wrap you in comfort and timeless style. Because every gypsy soul needs a cozy corner to dream. #TBGypsySoul #VintageFarmhouse #CozyHome #HandmadeWithLove
• •Whispers of Vintage Charm ✨ Your Home's New Story Awaits...
• •At TB Gypsy Soul, we believe your home should tell your story. That's why we lovingly curate unique vintage farmhouse treasures and partner with passionate artisans, many of them veterans and small U.S. businesses. Each piece has a past, ready to become part of your future.
• •Invite warmth and a touch of artisan spirit into your space. Add this hand-poured vintage glass candle to your haven and let its gentle glow illuminate your moments.