Brand Tone

Conscious, Stylish, Approachable, and Empowering.

Brand Values

• •Sustainability
• •Individuality & Unique Style
• •Quality & Value
• •Transparency & Trust

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, tone (e.g., conscious, stylish, approachable, empowering), and specific language to use or avoid. Share this with anyone creating content.
• •Prioritize Value-Driven Language: Consistently weave in terms related to sustainability, uniqueness, and quality to reinforce core brand values in all communications.
• •Speak to Your Audience Authentically: Understand the target audience (eco-conscious individuals, style-savvy thrifters) and use language that resonates with them, fostering a sense of connection and community.
• •Maintain Consistency Across All Channels: Ensure the tone is uniform across the website, social media posts, email marketing, and any customer interactions to build trust and recognition.
• •Review and Refine: Regularly review copy to ensure it aligns with the established brand voice and adapt as needed while staying true to core values. Use analytics to see what resonates best with the audience.

Social Perception

Positive Association with Sustainability, Growing Acceptance, Desire for Curation, Potential for Community Building.

Copy Examples

• •Headline: Style That Tells a Story. Sustainably. Body: Discover unique, pre-loved pieces at VinMint and wear your values. Our curated collection is brimming with fashion that’s kind to your wallet and the planet. #SustainableStyle #PreLovedTreasure
• •Headline: Secondhand, First-Class Style. Body: Why buy new when you can unearth a gem? VinMint offers handpicked, quality pre-loved fashion that lets your individuality shine. Shop smart, live sustainably. #EcoChic #CuratedThrift
• •Headline: Join the Fashion Revolution. Choose Pre-Loved. Body: Every VinMint piece you choose is a step towards a more sustainable future. Look good, feel good, do good. Explore our latest arrivals today! #VinMintFashion #SlowFashionMovement
• •Headline: Your Wardrobe’s Best Kept Secret? It’s Pre-Loved. Body: Unlock a world of unique style with VinMint. We bring you the thrill of the find, with curated pre-loved clothing that’s as unique as you are. Sustainable never looked so good. #FashionFinds #WearTheChange
• •Headline: Refresh Your Look, Respect the Planet. Body: At VinMint, we believe fashion shouldn’t cost the Earth. Dive into our collection of stylish, pre-loved clothing and make a statement that matters. #SustainableFashionista #VinMint