Brand Tone

Inspirational, Faith-Centered, Modern, Encouraging, Gentle, Positive, Witty (aspired)

Brand Values

• •Faith
• •Inspiration
• •Community
• •Quality
• •Family
• •Sharing the Gospel
• •Living a Christ-Centered Life

Best Practices

• •Always draw inspiration from the brand's foundational beliefs (John 15:5, John 10:11) and its mission to inspire and share the Gospel. This ensures authenticity.
• •Use words and phrases that resonate with a modern Christian audience – terms like "grace," "blessed," "rooted," "faith journey," combined with contemporary language that feels approachable.
• •While uplifting, acknowledge everyday life and even lightheartedness, as indicated by their desire to be "witty and fun." This makes the brand more human and approachable.
• •Ensure the copy complements the clean, modern, and aesthetically pleasing visuals used on Instagram and Pinterest. The tone of the words should match the feel of the images.
• •Develop an internal document outlining key tone characteristics (e.g., "Always encouraging, never preachy," "Modern but timeless," "Include a touch of warmth/gentle humor where appropriate") with do's and don'ts for all writers to follow.

Social Perception

Vine & Shepherd is perceived as a genuine, heartfelt brand that provides aesthetically pleasing products for expressing Christian faith in a modern way. Customers appreciate the positive and encouraging messages, the quality of the apparel, and the sense of community the brand fosters. The brand is seen as a source of inspiration and a way to outwardly share personal beliefs.

Copy Examples

• •Wear your hope. ✨ Our new 'Rooted in Grace' tee is more than just soft cotton – it's a reminder of the strength we find in Him. Crafted with love, designed to spark joy (and maybe a few meaningful conversations!). #VineAndShepherd #FaithFashion #ModernDiscipleship
• •What verse is speaking to your heart this week? 🌱 Share below and let's uplift each other! We love seeing how the Word weaves through our amazing community. #CommunityInChrist #DailyBread #VineAndShepherd
• •From our family to yours, with a whole lot of faith in between. 🙏 We started Vine & Shepherd to blend modern style with the timeless truths that guide us. Because sharing the Good News should be beautiful, comfortable, and maybe even a little fun! 😉 #FaithLed #FamilyBusiness #WearYourStory
• •Stock up on inspiration! ☀️ Our Spring Refresh Sale is on now. Find your new favorite faith-filled tee or gift and carry a little extra light with you. Because a little reminder of His love goes a long way. #FaithDeals #VineAndShepherd #Encouragement
• •Juggling daily life and trying to keep faith at the center? You're not alone! Our latest blog post shares 3 simple ways to find those 'God winks' even on the busiest days. (Spoiler: Coffee helps, but Jesus helps more!) 😉 Link in bio! #ChristianLiving #ModernFaith #VineAndShepherdBlog