Brand Tone

Supportive & Empowering, Knowledgeable & Authoritative, Friendly & Approachable, Inspiring & Creative, Professional

Brand Values

• •Quality
• •Comprehensive Selection/Variety
• •Customer Success & Support
• •Community
• •Expertise & Education
• •Passion for Crafting

Best Practices

• •Understand Your Audience: Always write with the crafter in mind – from the curious beginner to the seasoned professional. Address their needs, aspirations, and potential pain points.
• •Be Genuinely Helpful and Encouraging: Infuse copy with a supportive spirit. Offer tips, solutions, and encouragement. Avoid overly technical jargon unless explaining it clearly. Your goal is to empower them.
• •Showcase Passion and Expertise: Let your love for crafting shine through. Share your knowledge confidently but approachably. Use descriptive language that evokes the sensory experience of fragrances and finished products.
• •Maintain a Consistent Voice Across Platforms, Adjusting for Nuance: While the core supportive and knowledgeable tone should remain, adapt the delivery for each platform (e.g., more playful on TikTok, more visual on Instagram, more detailed on YouTube/blog).
• •Use "We" and "You" to Build Connection: Use "we" to refer to Village Craft & Candle as a supportive partner and "you" to directly address and engage the customer, making the communication feel personal and community-oriented.

Social Perception

Reliable Supplier, Resourceful, Community-Focused, Good Quality Products, Canadian Focus

Copy Examples

• •Unlock your next signature scent. ✨ Our new [Fragrance Name] oil blends [notes description, e.g., warm vanilla, rich amber, and a hint of spice] to create an unforgettable aroma. Perfect for cozy candles or luxurious soaps. What will you create? #InspiredByVCC #NewFragrance
• •Dreaming of making your own beautiful candles? We make it easy! Our All-in-One Candle Making Kit has everything you need to start your crafting journey, from premium soy wax to step-by-step guides. Your handmade happiness starts here. Shop now and let your creativity shine!
• •Show us your makes! We're constantly amazed by the incredible talent in our VCC family. Share a photo of your latest candle or soap creation in the comments below – we'd love to see what you've been crafting! 👇 #VCCCommunity #HandmadeWithLove
• •Struggling with [common crafting problem, e.g., getting smooth tops on your candles]? 🤔 Swipe up for our latest YouTube tutorial where [Expert's Name/VCC Team] breaks down the simple steps to perfection! Let's craft something amazing together. 🎓 #CandleMakingTips #SoapMakingHacks
• •Subject: ✨ Spark Your Creativity: 15% Off All Waxes This Week! Snippet: Hi [Customer Name], ready to stock up and get crafting? Enjoy 15% off our entire range of premium candle waxes. From soy to beeswax, find the perfect base for your next beautiful creation. Don't just make candles, make moments.