Brand Tone

Enthusiastic & Positive, Relatable & Friendly, Benefit-Driven & Reassuring, Trustworthy & Science-Backed (Aspired)

Brand Values

• •Simplicity & Convenience
• •Enjoyment & Taste
• •Effectiveness & Quality
• •Accessibility
• •Holistic Well-being
• •Transparency

Best Practices

• •Use Enthusiastic and Positive Language: Words like "amazing," "love," "vibrant," "boost," "unlock," and "delicious" can reinforce the positive experience associated with the brand.
• •On platforms like TikTok, encourage and feature user-generated content that aligns with the brand's positive and benefit-driven messaging.
• •Highlight the simplicity and convenience of incorporating Vigogummies into daily routines, emphasizing the tagline "health made simple."
• •Showcase customer testimonials that praise the taste and noticeable health benefits (increased energy, improved focus, better immune function) of the gummies.
• •Emphasize the high-quality, responsibly sourced ingredients, scientific backing, and tangible health benefits of Vigogummies in your copywriting.

Social Perception

Positive & Effective, Convenient Solution, Good Value (for some), Problem Solver, Engaged Community (on TikTok)

Copy Examples

• •"Feel amazing every day with Vigogummies!"
• •"Unlock your focus and stay on task with our Mushroom Complex."
• •"Health made simple: Delicious gummies packed with essential nutrients."
• •"Boost your energy and improve your overall well-being with Vigogummies."
• •"I love Vigogummies! They taste great and actually work! #vigogummies #healthmadesimple"