Brand Tone

Calming & Serene, Educational & Informative, Nurturing & Supportive, Aspirational & Elevated, Authentic & Rooted

Brand Values

• •Holistic Wellbeing
• •Ancient Wisdom, Modern Accessibility
• •Self-Care as a Ritual
• •Natural & Pure Ingredients
• •Empowerment through Knowledge
• •Balance & Harmony

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Vie Healing's tone (Calming, Educational, Nurturing, Aspirational, Authentic) with examples of "do's and don'ts" for writers.
• •Prioritize "You" Language Focused on Benefit: Frame copy around how the product or service will help the customer achieve peace, balance, or understanding (e.g., "Find your calm," "Helps you de-stress").
• •Incorporate Sensory & Evocative Language: Use words that evoke feelings of calm, nature, and wellbeing (e.g., "soothe," "gentle," "nourish," "radiant," "harmony," "serene").
• •Maintain an Educational Stance: Even in promotional copy, weave in elements of education about the practices or ingredients, reinforcing the brand's authority and value of empowerment through knowledge.
• •Ensure Visual and Textual Harmony: The calm, minimalist, and natural aesthetic of the visuals should be mirrored by gentle, uncluttered, and mindful language. Avoid overly aggressive sales tactics or jarring, overly enthusiastic language that would conflict with the serene brand identity.

Social Perception

Trusted Authority, High Quality & Aesthetically Pleasing, Innovative, Calming & Restorative, Aspirational yet Attainable

Copy Examples

• •Instagram Post (Image: Close-up of someone applying ear seeds): "Find your calm amidst the chaos. Our 24k Gold Ear Seeds are more than an accessory; they are tiny acupressure points inviting balance back into your day. Gently press, breathe deeply, and reconnect with your center. ✨ #VieHealing #EarSeeds #HolisticWellness #SelfCareRitual #AncientWisdom"
• •Email Subject Line (promoting a new tea): "Sip Your Way to Serenity: Introducing Our New [Tea Name] Blend" (Body Snippet): "Crafted with [key ingredients], this soothing infusion is designed to calm your mind and nourish your spirit. Discover your daily ritual of peace."
• •Website Product Description (for a calming herbal supplement): "Rediscover tranquility with [Product Name]. This gentle, all-natural formula blends ancient botanicals revered for their ability to soothe the nervous system and promote restful sleep. Each capsule is a step towards inner harmony, helping you navigate modern stressors with grace. Embrace the wisdom of nature, and let your healing journey begin."
• •Facebook Ad (targeting individuals interested in stress relief): "Feeling overwhelmed? Vie Healing offers a path to reclaim your peace. Explore our curated selection of at-home TCM-inspired tools and natural remedies designed to help you de-stress, rebalance, and cultivate a deeper sense of wellbeing. Learn more and begin your journey to a more serene you: [Link]"
• •TikTok Video Caption (Video showing a quick breathing exercise): "Quick reset! ✨ Try this simple breathing technique to calm your mind in under 60 seconds. Inhale peace, exhale tension. What are your favorite ways to find calm? #VieHealing #Mindfulness #Breathe #WellnessTips #HolisticHealth"