Brand Tone

energetic, positive, inspiring, and friendly

Brand Values

• •Inspiration: Motivating others through positive actions and designs.
• •Passion: Encouraging a commitment to set goals and "attack life."
• •Positivity & Community ("Spreading the VIBE"): Treating customers and partners with kindness, compassion, and respect, fostering a "volleyball tribe."
• •Giving Back ("Care for our TRIBE"): Using their success to help those in need.
• •Embracing an Active & Vibrant Lifestyle: Catering to "players, the creators, the dreamers, the doers."
• •Coastal State of Mind: Evoking a relaxed, worry-free approach to life, inspired by "Pura Vida."

Best Practices

• •Embrace Energetic Language: Use active verbs, enthusiastic exclamations (sparingly and appropriately), and words that convey movement, passion, and positivity (e.g., "ignite," "unleash," "thrive," "radiate," "awesome").
• •Foster a Sense of Community: Address your audience as a "tribe" or community. Use inclusive language ("we," "us," "our tribe") to build connection.
• •Highlight Inspiration and Positivity: Focus on motivating and uplifting messages. Share stories of achievement, passion, and the joy of an active lifestyle.
• •Incorporate the "Pura Vida" / "Coastal Vibe" Essence: Weave in themes of living life to the fullest, embracing adventure, and maintaining a positive, worry-free outlook, even if not explicitly using the Spanish phrase.
• •Be Authentic and Relatable: Share behind-the-scenes content, highlight customer stories, and communicate in a genuine, approachable way that reflects the brand's passion for volleyball and an active life.

Social Perception

high-quality, fun, and inspiring brand that genuinely cares about the volleyball community and an active lifestyle

Copy Examples

• •Unleash your inner VIBE. 🔥 Our latest collection is here to fuel your passion on and off the court. #VidaVibe #LiveLovePlay
• •More than just apparel, it's a lifestyle. Join the VidaVibe Tribe and spread good vibes wherever you go! ✨ #VidaVibeVolleyball #GoodVibesOnly
• •Dream bigger. Play harder. Live louder. VidaVibe is for the doers, the creators, the ones who attack life with passion. What's your vibe? #VidaVibeTribe #StriveToInspire
• •From the sand to the street, carry that coastal state of mind. 🌊 Our new [Product Name] is designed for your next adventure. #VidaVibe #CoastalVibes #AdventureAwaits
• •Giving back is always in style. With every VidaVibe purchase, you're helping us support causes that lift our community. 🙏 #VidaVibeCares #SpreadTheVibe